Don’t overlook the potential that triggered emails can have on a marketing campaign. These automatic emails can make a huge difference in your email marketing strategy and can strengthen customer relationships. The goal is to know when and how to use them.

What is a triggered email?

A triggered or event driven email is sent out automatically based on an important event that is related to your subscriber’s actions. For instance, when someone signs up to be a registered member or makes a purchase from your site, you can send out a Welcome Email. The email would welcome the subscriber and thank them for their interest. Other examples of triggered emails include:

We Miss You Email

Birthday Email

Abandonment Email (for shoppers with items left in their cart)

Cross Sell Email (suggests complimentary items to go with their purchase)

Restock Email (for items that need to be restocked after a specified amount of time)

Let’s take a look at the benefits to using trigger-based emails as part of your marketing campaign.

Stronger Customer Rapports

When someone opts in to receive information, they’re already showing a level of trust in your company. By communicating effectively and showing your commitment to the subscriber, you’re building on to this trust.

Relevant Marketing

Inboxes are flooded with emails, so you want yours to stand out, be opened and be read. By sending out triggered emails, you’re being 100 percent relevant to the subscriber since the email follows their actions.

Generate Revenue

Since there are triggered emails to fit every stage of the customer lifecycle, you can find efficient strategies for winning over new customers and continuing sales with existing customers. By reminding customers that something was left in their cart; or that it’s time to restock; or that they can purchase other great items to go with their product, you’re increasing profits per customer.

Efficient Marketing

Automated emails save time and money, allowing you to focus on other parts of your campaign. You can also monitor which emails are most efficient to your campaign, giving you a place to start when fine-tuning your marketing strategy.

At the end of the day, trigger-based emails increase customer loyalty, brand recognition and revenue.