To have a well-rounded search engine optimization strategy, you need three types of SEO: on-page SEO, off-page SEO and technical SEO. By thinking about SEO in three separate categories, it’s easier to optimize your plans and earn greater visibility in the search engines. 

Below are the three types of SEO you should be familiar with. 

1. On-page SEO 

On-page SEO relates to the content on your website. The goal is to optimize individual web pages so they rank higher in the search listings and draw in relevant traffic. 

To do this, you will need to perform keyword research, create relevant content and optimize your keywords. When you optimize your content, it helps the search engines understand what your content is about and the types of people to show it to. 

Here are a few tips for using good on-page SEO. 

• Perform keyword research to find the keywords users are searching for. 

• Choose one primary keyword for your content, as well as 3-5 related keywords. 

• Include keywords in the title, subtitles and throughout the content at 2-3 percent density. 

• Write at least 300 words of high-quality, original content. Content should be scannable and easy to read. 

• Wrap titles in H1 tags and subtitles in H2 tags. 

• Add internal links to other useful content on your site. Add external links to related resources outside your site. 

2. Off-page SEO 

Off-page SEO refers to techniques that you and other people do off your website to improve its rankings. These strategies help build your website’s reputation and authority. This way, when a person sees your website in the search rankings, it will associate it with trust and reliability. 

Here are some key considerations for off-site SEO. 

• Link building. Focus on gaining high-quality backlinks from authoritative sites.  

• Social media marketing. Share useful content on your social media pages to establish yourself as an authority. 

• Brand mentions. Know what people are saying about your brand by monitoring brand mentions.  

3. Technical SEO

Technical SEO include all of the non-content elements on your website. It’s incredibly important for readability purposes, as the search engine spiders must be able to crawl through your website to understand what it’s about. Good technical SEO also provides users with a positive experience, boosting traffic and engagement rates. 

Technical SEO includes: 

• Site speed
• Site architecture 
• Mobile-friendliness
• Indexing
• Crawlability 
• Structured data 
• Website security 

SEO can be complex, but it helps to break things down into different categories so you can give the proper attention to on-page, off-page and technical elements. To speak with one of our SEO experts at WSI Go Digital, contact us today.