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5 Targeting Methods for YouTube Ads


Each day, people watch hundreds of millions of hours on YouTube. The video sharing platform has over a billion active users, and it reaches more 18-49 year olds than any other cable network in the United States. And it just keeps growing. Consider that the number of hours people spend watching videos is up 60% y/y, which is the fastest growth we’ve seen in 2 years. For these reasons (and so many more), YouTube videos should be an essential tool for all marketers.

Advertising on YouTube has many benefits. It helps with brand recognition, particularly with all of its targeting tools. It’s also cheaper than other advertising tools when you consider the amount of exposure your brand can get. YouTube is also an effective platform for remarketing, helping your brand to integrate many traffic sources.

Here are a few tips for creating videos for YouTube:

  • Create videos that directly relate to your audience.
  • Say the most important thing within the first few seconds.
  • Keep the video short and sweet; around 30 seconds.
  • Create two variations for A/B testing.
  • Add a call to action.

Now let’s take a look at five ways you can advertise on YouTube.

  1. Placement Targeting

Placement targeting allows you to choose where your videos appear. You can pick highly relevant videos and control bids on the placements that are most likely to convert users. Your volume may not be large using this targeting method, but it allows you to maximize your budget by only showing ads where they are more likely to convert.

  1. Topics of Interest

Each user has different topics of interest, and you can use these topics to your benefit. Show relevant ads to users that have topics that align with your brand. It’s possible that not everyone talking about your brand will be relevant to your business, but it’s a good starting point.

  1. Contextual Targeting

Contextual targeting is closely related to the keywords used on your pages. It helps identify pages that fit the context of your keywords. At first, you may not see a lot of conversions, but you may be able to boost campaigns at a lower cost per click. The key to success is choosing the right keywords.

  1. Remarketing

YouTube is a great platform for remarketing. You can target people who have already visited your websites but didn’t convert. The benefits to remarketing on YouTube are high conversion rates, relevancy and customization based on the user’s behavior.

  1. Demographics

You’re probably already comfortable choosing demographics for your ads. On YouTube, you can target people based on age, gender and now parental status. Demographic targeting helps you show ads to the right people while excluding those who are relevant to your business.

These are just a few of the ways you can target your YouTube ads to better fit the needs of your audience, thus improving engagement and conversion rates. For more on this topic, check out this informative article that discusses targeting methods and ad options on YouTube.