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Top 10 Features Every Mobile-Friendly Website Should Have

Since 2017, mobile has accounted for about half of web traffic worldwide. If you’re building or designing a new website, you’ll want to include certain features to have the most success with your mobile audience. Below is a list of the top 10 features every mobile-friendly site should have for the best user experience. 

1. Legible Text 

Mobile screens are small and devices aren’t compatible with all media formats (i.e. Flash). When adding content to your site, keep it simple. Write in short sentences and paragraphs with subheadings and lists. Also choose a readable font and enlarge links. 

2. Accessible Contact Information 

Make sure your contact information is easily accessible. Give your customers multiple ways to reach you, such as by phone, email or social media. This makes it easier for customers to contact you in their preferred way. 

3. Zoomable Product Images 

Product images are important because people rely on them to make purchase decisions. Not only should you have high quality product photos, but also allow users to zoom in on the pictures.

4. Map and Directions 

When people use their mobile devices to look up a product or service, they’re often on the go. Include a map and directions to your location. Even if you don’t have a physical location where customers can visit, you should still show a map of where you are.

5.  Clear Call to Action 

Call to action buttons tell users what action you want them to take next. Because smartphones have limited screen sizes, choose clickable CTA buttons that entice users to click. 

6. Usable Forms 

Forms are a key conversion component for every website. Remember, mobile users are often in a hurry and want to do things quickly, so keep your forms short and only ask for the information you need. Also make the fields large so that users can easily enter their information into them. 

7. Clean Color Palette 

Follow the less-is-more approach when choosing colors for your site. This doesn’t mean you should change your brand colors, but instead use more white space and toned-down versions of your brand colors. People scroll quickly on their mobile devices, so make it easy for them to absorb the information. 

8. Swiping Functionality 

Add multiple gestures and swiping functionalities to your website when possible: clicks, double taps, pinching in, pinching out, holding and dragging, etc. Mobile users become accustomed to different gestures and will expect to do the same on your site. 

9. Location Services 

Even though location services raised a red flag years ago due to privacy concerns, most people are happy to use them for the convenience they offer. Use location services to target people who are near your business and entice them to stop in for a great deal. 

10. Optimization 

Optimize your mobile site just as you do for your desktop site. The speed, images and content should be properly optimized for the best results and user experience. Luckily, there are a variety of tools you can use such as Google’s Mobile Friendly Tool, AMP pages and responsive themes. 

To discuss your needs for a mobile friendly website, contact GO Digital WSI today. We can help you design and build an app-like website for your mobile users.