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Choosing the Best Colors for Your Web Design Project

Choosing the best color scheme for your business website is no small task. It can influence how your visitors feel and the behaviors they take on your website. Surprisingly, nearly 85 percent of consumers cite color as the primary reason they buy a particular product. Additionally, 52 percent of people have kept a product they didn’t need because of aesthetics. 

When used correctly, color helps consumers learn about products through improved comprehension and reading. So what colors should you be using in your responsive web design? It all depends on your brand and how you want people to feel when they see your stuff. Let’s check out the most popular colors and what they say to consumers. 


Blue is a versatile color that shows calmness, peace and tranquility. It’s often associated with the sky and water. You will find a lot of blue used in corporate settings because it’s productive, clean and secure. Successful blue brands include Facebook, Skype, Walmart and Oral-B. 


When you want your brand to help people relax, green is a great color choice. Green constitutes health, tranquility and wealth. Interestingly, the color green can even alleviate depression and prevent stomaches. Noteworthy green brands include Spotify, Starbucks and Whole Foods.  


Red is a strong color that evokes emotion, stimulates an appetite and increases passion. In terms of marketing, red creates a sense of urgency and is effective for impulse shopping. Some of the biggest brands that use red include Coca-Cola, Target, Lego and Netflix. 


The color yellow is cheerful and warm, though there are many different shades, so you’ll need to consider the effects each one has. For example, some shades of yellow can cause fatigue and eye strain and make babies cry. Probably not the best choice for kids’ products! For marketing purposes, yellow is used to grab attention and show clarity. The brands that use it best are McDonalds, Shell and IMDb.


A fun color, orange represents excitement and enthusiasm. Even though orange is a warm color, it can signify aggression, which is why it’s a good choice for impulse shoppers. At the same time, it helps brands look more confident and friendly. Orange brands include Amazon, Fanta and Discover. 


Purple is often used in beauty or anti-aging products because it offers a soothing and calming effect. It can also be used to portray creativity and imagination. Many wise, trusted brands use purple to show wealth, success and wisdom. Some of our favorite purple brands are Yahoo, FedEx, Hallmark and Monster. 

Need help choosing the best colors for your business website? Contact GO Digital WSI to discuss your goals and how color can help you build a visually pleasing, functional website.