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3 Ways User-Generated Content Impacts SEO

Your website is only as good as the amount of visitors it brings in and retains. Your company’s site can have plenty of professionally created pages, but it is visibility on search engines that matters most. Adding more user-generated content (UGC) to websites is one of the biggest current trends, and with good reason — if you have the right UGC, you stand a much better chance of ranking highly. Here’s how UGC impacts SEO for most clients.

Increased Diversity of Keywords

Designing your business website to leave a clean, refined, and professional impression on your visitors will improve your online reputation. To that end, most of your official content needs to go through filters to ensure that you end up with the right message. There’s nothing wrong with this at all, but a professional tone alone won’t bring you the amount of traffic you’re looking for.

This is where UGC comes in. The average user communicates differently compared to business talk. This includes what they say on message boards, reviews, and what they type into their search engine of choice. Increasing the amount of UGC on your website is a quick and easy way to add keywords, making your page more visible to search engines. The result, in many cases, is a significant boost in search hits. The more consumer-oriented language you have on your site the better.

Reviews Are In Demand

Interactivity is the name of the game when it comes to the internet. More opportunities for user input almost always translates into more traffic and retention rates. Hosting UGC reviews on your website is a fantastic way to keep visitors coming back for more and sharing with their friends.

Don’t make it harder for your visitors to find what they’re looking for. Position your reviews to be accessible and easy to digest. Ensure the most relevant and useful ones are near the top and directly on the page where they need to be. Your website will generate more traffic by having UGC in an easily accessible place.

UGC Is Reusable

One of the best things about UGC is that it’s reusable. With that said, it’s important to set out guidelines for use in your terms of service – how you’ll  use the content, what users can share, and what’s against the rules (like racism or swearing). Balance freedom of speech with maintaining the right environment whenever possible.

UGC doesn’t just impact how your website looks and operates; it is the new backbone of what search engines look for in a modern SEO world. Consumers trust user feedback as much as they trust personal references. More UGC on your site translates into more credibility, and Go Digital WSI can help you achieve your credibility goals. Contact us today for more information about managing your social media and marketing strategies.