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4 Ways to Avoid a Twitter PR Disaster

It’s an accepted fact that you’ll never make everyone happy. Every person will always have a bone to pick with someone else. Sometimes those issues turn into a PR disaster with your company’s face plastered over every internet site as the perpetrator – this can decimate your reputation and cause serious harm to your bottom line. Unfortunate, the cause can be as simple as a misworded tweet that someone took the wrong way.

Lockdown Your Twitter Accounts

The best way to dodge a Twitter blow up is to prevent it from happening in the first place. Sending out the wrong tweet at the wrong time can spell disaster for any business. Many companies have some Twitter accounts which only adds to the confusion. Ensuring you’re on the correct account is a simple way to avoid needless drama.

There plenty of tools that allow users to manage multiple accounts at once and choose which tweets go out on what account. They’ll also double check with you before actually sending out a tweet, so you don’t accidentally misclick a potentially disastrous tweet.  Adding a precautionary tool to your Twitter arsenal is an excellent addition, but it’s not always enough.

Train Your Employees

Every workplace has emergency procedures that employees learn about in case of a severe accident. Have you trained your employees how to deal with the aftermath of a PR nightmare? Avoid having the answer fundamental questions and informing your workforce how to deal with a PR disaster properly. Ensuring everyone in your organization is on the same page from the beginning will allow you to make a speedy recovery. Time is of the essence when it comes to Twitter, so don’t waste it getting everyone up to speed.

Don’t Panic; React Calmly

The better way to deal with a leaky water pipe is to find the source of the leak and patch it up. Throwing away the entire kitchen sink and ripping out the plumbing just makes more problems for you. Similarly, you don’t need to shut down a Twitter account or delete tweets you later regret. In fact, taking drastic measures causes more PR problems for you in the long run than by owning up to your mistake and staying collected while you patch up the situation.

Have a Plan In Place

It’s better to prepare for every potential PR outburst that could happen with your company. Familiarize yourself with how to deal with an employee leaking sensitive data or if a customer complains about a product or service you offer. Have a plan for who does what, when they do it, and how you respond to every potential issue and you will always be prepared.

Do you need help preparing for or dealing with a Twitter nightmare? If your reputation is suffering, you don’t have to suffer alone. Contact Go Digital WSI today and we’ll come to your rescue.