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Powerful LinkedIn Marketing Tips to Improve Your Visibility

Are you ready to capitalize on the largest professional network in the world? LinkedIn has 675 million users, and nearly half of them are active on the channel. Over the years, LinkedIn has become one of the top social media networks for establishing new connections and promoting new business growth. If you’re not active on this channel, you’re missing out! 

Like other channels, LinkedIn requires you to have a well-defined strategy that is built around your goals. Are you hoping to increase brand awareness? Boost conversion rates? Grow your social media audience? Below are some powerful LinkedIn marketing tips that will help you make the most of this channel. 

Optimize Your LinkedIn Business Profile 

If you’re on LinkedIn, you already have a business profile. But is it the best it can be? Be sure to optimize your profile so that people can find you. Here are some tips: 

  • Choose a high quality image for your profile and banner 
  • Write a compelling business description and include keywords 
  • Customize your headlines 
  • Fill out the entire profile (contact info, website URL, business location, etc.)
  • Personalize your LinkedIn URL
  • Follow communities in your industry 

Create Meaningful Posts 

You don’t have to spend any money to start posting relevant, engaging content to your LinkedIn profile. Share blog posts, industry news, helpful tips, infographics and more. As you create and share your marketing posts, study the analytics to determine which posts are most successful. Analytics tells you a lot of information about your audience and their behaviors.  

Use LinkedIn Plus 

LinkedIn Plus is an online news aggregation feed that allows members to share content with their target audience. It generates blog posts and other content from businesses and individuals that want to expand their reach and build a stronger profile. Unlike standard LinkedIn, there is no character limit for LinkedIn articles. Articles can also be accessed through your company profile or Google search. 

Leverage LinkedIn Advertisements 

LinkedIn’s audience has twice the buying power of other audiences, and its conversion rates are 3x higher than other advertising platforms. If you want to reach a wider audience, it’s worth considering LinkedIn paid ad options, including sponsored updates, text ads and sponsored inmails. These ads allow you to target a specific audience with high quality, personalized ads. 

Take Advantage of LinkedIn Presentations and Videos 

Presentations and videos are a great way to connect with your target audience and build authority. They also add to your media library and help you reach people who prefer to watch videos and presentations. Plus, you can repurpose the content you already have on your website and blog. Be sure to add fresh insight such as stats, quotes and creative visuals. 

LinkedIn is one channel that we recommend to most businesses. To learn more about maximizing your reach on the professional network, contact GO Digital WSI today.