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Most Helpful Social Media Tools to Give You an Edge

The right tools can help you make the most of your social media activity while strengthening your brand image. But with so many social media tools being rolled out, it’s hard to keep up! Which tools are worth downloading and which ones aren’t? 

To help you out, we’ve done some research and found the most helpful social media tools that will give you the edge over your competitors. At the very least, they should make your life easier. Let’s dig in. 


Instagram only lets users add one clickable link to their profile description, but this often isn’t enough. Instead, businesses would prefer the option to add multiple links to their resources. Thankfully, this is possible with Taplink. 

Taplink lets you add any number of links to pages of your products, services and special offers. It also makes it easier to take orders and online payments, as well as lets customers connect with you in a single click. 


Canva is a graphic design program that will help you look like a pro! It can be used to create presentations, social media graphics, posters and more. The app has hundreds of thousands of free photos, graphics and pre-made templates for users, as well as cloud storage and one-click tools. 

Canva Free is free forever and gives you everything you need to start designing like an expert. Paid subscriptions are available as well for Canva Pro and Canva Enterprise. If you want to upgrade, take advantage of the free trial periods. They’re worth checking out! 


Ready to breathe new life into your photos? This is not a problem with Pixaloop! Using this tool, you can bring your images to life using animation, elements and overlays, speed variations, editing and more. 

In fact, Pixaloop lets you animate one part of the picture or several. This allows you to highlight the most important parts of your photo, which is especially helpful for brands looking to showcase various features of their products and services. 


Using Unfold, you can create remarkable stories for social media. Some of the best features include photo filters, textures and backgrounds. Unfold also gives you a variety of templates to choose from, a font and text editor and the option to add your brand colors to the palette. If interested, Unfold has a subscription service called Unfold+ with monthly and yearly memberships. 


Last on our list is Google. They, too, have a variety of tools you can use for social media purposes. For example, Google Drive and Google Docs (word processor) lets you create and store files and share them with others. Google Trends analyzes how popular the top search queries are. Use these tools to stay organized, brainstorm with colleagues and build out a social media content calendar. 

Managing your social media marketing campaigns can get tricky at times, but having these tools available will help! Of course, if you prefer, you can always pass the torch onto a social media management company like WSI Go Digital. Free up your time and resources and let us do the leg work for you!