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4 Common Social Media Marketing Mistakes to Avoid

Are you struggling to see success on social media? As wonderful a tool as social media is, it takes time and effort to see results from your social media marketing strategy. The good news is that plenty of people have walked this path and made mistakes that you don’t have to. Specifically, here are four common social media blunders you’ll want to avoid when diving into social media marketing. 

Mistake 1: Starting Without a Plan 

Social media is so easy to use, it’s tempting to get started right away. But, avoid doing so. It’s important to have a clearly defined strategy that you plan to follow when building your presence. Define the goals you hope to reach and how you plan to get there. 

Here are some common social media goals.

  • Increase brand awareness 
  • Monitor what people are saying about your brand 
  • Build a community of loyal followers 
  • Keep track of your competition 
  • Drive sales and leads 

Mistake 2: Focusing on Quantity, Not Quality 

It’s easy to get caught up in the numbers. However, keep focused on the quality of your followers and not the quantity. As long as your followers are active and engaged, you are moving in the right direction. You do want to grow your following, but you want to do it with the right people. To create content that attracts the right people, develop a buyer persona. Here is a detailed guide on doing just that. 

Mistake 3: Joining Too Many Social Networks 

Another mistake you’ll want to avoid is spreading yourself too thin. We recommend joining 2-3 networks when you first start out. You can join more if you have a dedicated social media manager or social media management company that can give more time to these channels. 

Pick the platforms where your audience spends their time. Here is a breakdown of the most popular channels. 

  • Facebook. The world’s biggest social media network, Facebook has an excellent advertising platform, analytics-based tools and monitoring and engagement options. It’s a must for most brands. 
  • YouTube. Video marketing is incredibly powerful. YouTube is owned by Google, so posting videos also gives your brand an SEO boost. Use this channel to create vlogs, intro videos, interviews, etc.
  • LinkedIn. As the largest professional network, LinkedIn is the place to connect with skilled professionals. It’s especially beneficial for B2B marketing, as you can post about your company’s achievements, goals and objectives.

Mistake 4: Not Keeping an Eye on the Competition 

When you’re on social media, you can keep a watchful eye on your competitors. Read their posts, monitor their activity and visit their website to keep on top of what they’re doing. As you gather information, you can better understand your industry and target audience and build stronger marketing strategies. This will allow you to stand apart from the competition and fill in gaps. 

Whether you’re just getting started with social media marketing, or you’re looking to refresh your strategy, these four tips are important to keep in mind. For help managing your social media channels, contact the social media experts at GO Digital WSI.