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7 Effective Ways to Improve Technical SEO

Technical SEO is the process of optimizing your website so that it achieves higher rankings in the search results. If there are issues with your technical SEO, you’ll struggle to get high rankings. For this reason, it’s important to stay on top of your technical SEO and optimize the appropriate areas on your site. 

Below are seven actionable ways to improve technical SEO issues and boost traffic, rankings and visibility. 

1. Make sure your website is mobile friendly. 

Google gives preference to websites that are responsive and mobile friendly. To determine how mobile friendly your website is, use a tool like Google’s Mobile Friendly Test tool. Plug in your URL and Google will tell you if your site is mobile optimized. 

2. Create and optimize your XML sitemap. 

Sitemaps help Google find and index your webpages, so you’ll want to have one on your site. Fortunately, it’s easy to create an XML sitemap. You can use a plugin like Yoast or Google XML sitemaps to generate one automatically. Once you create your sitemap, submit it to Google Search Console

3. Speed up your website. 

Site speed is very important for your website. People aren’t going to wait around for your pages to load, so everything needs to be fast and smooth. Not to mention, Google will penalize your site if it’s slow. Use a tool like Google PageSpeed Insights to see how fast your pages load. If you need to speed them up, consider these improvements: 

  • Optimize images
  • Enable browser caching
  • Enable compression
  • Use a content delivery network (CDN)
  • Reduce server response time 

4. Perform technical SEO audits. 

Running a technical SEO audit is an excellent way to see if there are issues holding you back. There are a number of tools that will help you run an audit such as SEMrush or Moz. These tools highlight errors on your site that need attention. 

5. Optimize internal links. 

Internal links are important because they help the search engines understand the information hierarchy. Be thoughtful about your internal links and the pages they point to. We recommend using descriptive keywords in the anchor text. 

6. Include main keywords in image alt text. 

Google can’t see images, which is why it’s important to describe the appearance and function of your pictures. Be sure to use descriptive words in the alt text, including your main keywords. That said, don’t stuff the alt text with keywords. 

7. Use canonical URLs. 

When you use a tool like SEMrush, it’s easy to identify duplicate content issues on your site. This content should be removed to prevent problems. However, there are some instances where duplicate content can’t be avoided, and this is when you’ll want to use canonical URLs. 

Technical SEO requires your full attention because you don’t want issues affecting your rankings. By using various tools and running technical SEO audits, you can stay on top of potential SEO issues. To discuss your technical SEO needs, contact GO Digital WSI today.