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SEO Tactics You Can’t Afford to Ignore

As an SEO expert, your goal is to make your website reach the top of the search results. Higher rankings result in more organic traffic, increasing conversions, leads and sales. However, SEO is always changing, which is why you need to keep on top of the latest trends. Continuing to follow old, outdated practices can hurt your website and cause you to miss out on sales to your competitors. 

Below are the most effective SEO tactics that will help you drive more organic traffic to your website. 

Improve the user experience across your entire site. 

Google wants to show the best results to the user. This is why you must have a high quality website and a good user experience that keeps people on your pages. To do this, you should be following these tips: 

  • Optimize your content for readability
  • Ensure a fast site speed 
  • Write high quality content 
  • Place most important information at the top 
  • Run A/B tests to see what users prefer 

Optimize your content for voice search. 

Close to half of searches will be done by voice search next year. This is an incredible number! It also means that you can’t just write for text queries. You must consider how your users are searching for your products and services. Voice searchers have different habits than text searchers. Plus, the devices they use take data from the search listings to share information from the featured snippet box. 

Here are a few tips to keep in mind when writing voice-friendly content: 

  • Write content around long-tail keywords
  • Include questions and answers in your content 
  • Use structured data 

Focus on topic clusters, not keywords. 

Google’s algorithm is now able to understand user intent. This means that users can type a few words into the search box and get relevant results. But, to get higher placement, you can’t just focus on keywords. You must consider what users are looking for. 

Start with your audience and the type of information they want. Build out your buyer personas to help you write highly targeted content. Second, organize your content into clusters. Instead of focusing on separate keywords, organize your content topics into different themes. 

Finally, do the necessary keyword research and sprinkle them throughout your content. Keywords are still important, but you don’t need to rely on them exclusively. It’s more about the user experience and providing your audience with the quality, informative content they’re looking for. 


Search engine optimization continues to change and evolve, so it’s important to keep on top of the best practices. After all, these trends change because of how people use the internet, so you’ll want to make sure you’re in line with your customers’ needs and shopping preferences. To discuss your SEO strategy and how you can improve it, contact GO Digital WSI today.