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5 Ways to Use QR Codes in Your Marketing

Even though QR (Quick Response) codes are nothing new, they have become widely accepted as valuable marketing assets in recent years. QR codes hold a lot of information, and because they are scannable with a mobile device, they connect the physical and online worlds with the click of a button. 

If you’re thinking about using QR codes in your marketing strategy, you’ll be amazed at what they can offer! Here are five creative ways to use QR technology in your marketing materials. 

1. Business Cards 

To share more information about yourself, include a QR code on your business cards. This way, when you hand out cards to leads at trade shows or networking events, you don’t have to squeeze everything into a single conversation. Relax, introduce yourself and hand the lead a business card. They’ll be able to scan it and be directed to your website, portfolio or resume. 

2. Infographics

People enjoy infographics because they are easy to read and understand. The problem with infographics is that the links aren’t clickable – on blog posts, social media or print materials. The solution to this is to add a QR code. These codes work on both print materials and online content, allowing readers to access more information about your business. 

3. Branded Merchandise 

Another place to put QR codes is on your branded swag. You probably hand out promotional products at trade shows and networking events in an effort to get your brand noticed by a wider audience. Using QR code technology, you can take things to the next level. When people return to their home or office, they can scan the code to do more research on your brand. 

4. Coupons 

Everyone loves getting coupons, and one of the best ways to send them out is through email or text message. But rather than sending a coupon that could get lost in the shuffle, send a simple QR code. You can even do something fun like “scan to see how much you save!” In-store sales will be easier as well, as sales associates don’t have to mess with long coupon codes. They scan the QR code and complete the transaction. 

5. Products 

If you have a physical product, add a QR code to the packaging. This way, customers can scan the code and find out interesting uses for your product, fun facts about your company and more. Not only does QR technology allow your customers to get to know you better, but also you can share exclusive information with them. 

QR technology has some wonderful advantages. The key is to know when and where to use these codes to bring more value to your customer experience. To learn more about using QR codes in your marketing strategies, contact Go Digital WSI today.