GO Digital WSI

Most Common Types of Search Queries

Search queries are words and phrases that people type into the search box to pull up a list of relevant results. There are three main types of searches – navigational, informational and transactional. It’s important to know the differences between them because this helps you understand how people use the search engines.

Let’s go into more detail about the main types of search queries and how you can target them using your website’s content. 

Navigational Search Queries 

A navigational search query is a query that finds a specific website or webpage. For example, when you enter “YouTube” into the search box, this is a navigational search. You are looking for a particular website to complete your desired action, which in this case would be watching a video. 

Navigational queries have a clear intent because the user knows exactly where they want to go. Unless you happen to own the site the person is looking for, you don’t have much of a chance to stand out. Of course, if the person is searching for your brand name or product name, you’ll want to appear in the top spots. Even if you rank organically for your branded keywords, it’s often worth buying them so you can control the top sponsored result and the top organic spot.

Informational Search Queries 

An informational search query is done when a person is looking for more information on a broad topic. There are thousands of results, so the most relevant results are shown to the user. Unlike navigational queries, informational queries are not looking for anything specific. Users just want to answer a question or learn how to do something, not necessarily buy something. 

Informational queries are hard to monetize, but that doesn’t mean they aren’t important. By providing helpful content that answers a user’s questions, you can become a reliable, trustworthy source. When they’re ready for your services, they’ll be more likely to reach out to you.

Transactional Search Queries 

A transactional search query is a query that signals the intent to buy a product or service. These searches sometimes include exact brand or product names, or they can be generic. They may also include actionable words like “buy” or “order.” 

To show up in transactional searches, you’ll want to do a couple of things. First, create optimized product pages, follow local SEO strategies and share helpful content. Second, use PPC to target specific search terms. When people are looking to buy a product or service like yours, your PPC ads will appear in the SERPs. 

The more you understand the differences between search queries, the better you can optimize your content and product pages to push prospects through the funnel. For help writing content for the different search queries, contact GO Digital WSI today.