GO Digital WSI

4 Key Elements of Next-Level Multi-Device Web Design

You have a website, an Android app, a tablet app, an iPhone app and a mobile-optimized website. Your goal is to give your visitors options; to ensure they have the ability to achieve their goals every time they visit. In order to do that, you need to achieve congruence from one platform to the next.

Multi-device web design is a complicated topic; like other web technologies, it fluxes and changes over time. What worked five years ago won’t necessarily work today. But if you factor in these key elements of advanced multi-device web design, you’re much more likely to succeed.


Simply optimizing for mobile as an afterthought isn’t enough; you need to optimize for mobile first instead. Ultimately, more people are using mobile websites and browsers than any other platform, including apps and computers, so it makes more sense to focus on your mobile website and then expand out from there.


There’s a common misconception that you can create a mobile-optimized website and then just copy the theme and schema over to other platforms. This is a short-sighted viewpoint that’s likely to cost you in the long run.

While you should keep your theme congruent across platforms, good multi-device design demands factoring in platform specifics like screen size, navigability, viewership, and even user experience. Dropdown menus might make sense on a browser, but they may not be as suitable on an Android app.


No matter what device is interfacing with your website, your design scheme should be responsive enough to accommodate it. This will be especially important in the coming years, as tablets smartphones grow to be more technologically advanced, especially in display styles, high resolutions, and display colors.

Beware getting stuck in the past, relying only on old-school responsive design strategies. They often don’t take today’s preferences or devices into consideration (including newer 4K or 8K resolutions.

User Experience

No matter what strategy you use, it’s mission critical that you always focus on creating the most pleasant user experience possible. At its core, this means finding ways to let visitors “solve their problems” or “achieve their goals” in as few clicks and as little effort as possible. Simple navigation optimized for each platform, stripping back to minimal design concepts, and resisting the urge to over-saturate pages with content all help.

Multi-device web design will become more important than ever in the coming years. If you’re not on board yet, we want to help you get there. Reach out to Go Digital WSI for guidance.