GO Digital WSI

4 Ways to Make Your Website Mobile Friendly

Today, more than 50 percent of all website traffic is generated through mobile phones. This number increases by the day, so it’s clear that mobile is the way of the future. Having a mobile-friendly website isn’t an advantage – it’s a necessity if you want your brand to stay relevant. If your website is difficult to navigate and impossible to shop with, you’ll quickly lose customers to brands that offer an optimized browsing and shopping experience. 

Below are four ways to ensure your website is mobile friendly. Even if you believe your site is optimized, there are always ways to improve! 

1. Design to User Needs 

Want people to stay on your site longer? Design to their needs.

It’s the same as when you’re shopping in stores. You’re more likely to stay in a store that is clean, spacious and well-organized. This is because it provides an enjoyable experience that makes you want to stay and shop. A store that is messy and disorganized is likely to push you out the door. 

Your mobile website should be delicate, smooth and intuitive. Keep it comfortable and simple so that users want to stay and learn more. Provide them with opportunities to discover your products and services on their time, such as by posting video content and how-to guides. 

2. Ensure Fast Load Times 

Use Google PageSpeed Insight to determine how fast your pages load. They should load in three seconds or less, so if they don’t, you’ll want to fix that. Even a one second delay in page load times results in an 11 percent loss of page views

Here are some ways to speed up your page load times: 

  • Pick the right web hosting provider 
  • Scale images appropriately 
  • Enable browser caching 
  • Enable compression 
  • Optimize your CSS 
  • Keep Javascripts below the fold 

3. Mark Up Your Mobile Pages 

Accelerated Mobile Pages, or AMPs, are HTML pages that are stripped down and lightweight. This allows them to load quickly on mobile devices. The open source project was launched by Google and Twitter in an effort to create fast loading pages. 

To start with, you’ll need two versions of your pages – the original version and the AMP version. There is a lot of technical stuff with AMP-enabled pages, but they’re worth checking out to improve site speed. Learn how to get started with AMPs here

4. Use Google’s Tools 

Google’s Mobile Friendly Test is an awesome tool that is completely free to use. Simply plug in the URL of your page to see if it’s mobile friendly or not. If Google’s crawlers can’t understand your page, you’ll fail the test. You can then work on the issues to improve mobile friendliness. 

In addition to your pass or fail score, the tool also lets you see what your page looks like on a mobile device. This way, you can see what your users see. Google also lets you know if there are any usability problems that you should be aware of, such as small font sizes or the use of Flash. All these results in a minute or less! 

Mobile is the future. To ensure your website is optimized for mobile, follow these tips or reach out to a WSI Go Digital expert for assistance. We’ll be happy to analyze your site and get it up to speed with the best and brightest mobile websites!