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How to Make Your Content More SEO Friendly


Creating content is a great way to boost your SEO because the search engines like fresh content. It can be difficult to make your content super SEO friendly, however, since the algorithms are always changing. You probably know by now that creating relevant, high quality content is ideal, but what are some other things that you should be thinking about?

Let’s take a look at a few ways that you can make your content more friendly for the search engines.

Focus on In-Depth Content

Interesting, relevant content is a great way to make your material more attractive to the search engines, but there’s something else that can separate you from the competition: the length.

Long-form content is ideal in many instances because it goes into depth about various topics, includes subheadings and bullet points and makes use of keywords and other important phrases. Google views longer content as being more authoritative, complete and better written.

There are many ways that you can start producing longer content. Begin by brainstorming topic ideas and the types of information you can include. You can always break up complex topics into individual posts as well.

For instance, if you sell coffee, you can cover a broad topic like Choosing the Best Coffee Company and break it down into Part 1: Why Good Coffee Matters, Part 2: What to Look for in Coffee Companies and Part 3: How to Make the Perfect Cup of Coffee.

Other ways to make your content more in-depth and complete include:

  • Add lists or bullet points
  • Insert pictures, graphs or videos
  • Include quotes, testimonials or other research
  • Discuss findings from your own company
  • Share background information and relatable examples
  • Interview an industry expert, employee, local business, etc.

Include External Links

Another way to make your content more SEO friendly is by including external links. The purpose is to become an informative, trustworthy source of information while also providing your content with substance. Readers like to see that you’ve done your homework and can validate claims with the proper research. Additionally, including links in your content helps build relationships with other businesses in your industry.

Be Mobile Friendly

A final way to improve your content for the search engines is to be mobile friendly. Your website should be built to be responsive, and your content should contain mobile friendly features such as:

  • Large, readable font
  • Clickable links
  • Responsive and fluid (no need to zoom in and out)
  • Fast loading times
  • Proper headings
  • Short paragraphs
  • Beautiful, crisp images

If your content isn’t mobile-friendly, people aren’t going to want to stick around to read it when they are on their mobile devices. Even long content can be made to be mobile friendly, so be sure that you are following the best practices so that you appeal to all readers.