GO Digital WSI

Traits of a Quality Marketing Team

46875153 - marketing analysis accounting team business meeting concept

There are people and companies who pose as a quality marketing team. Even when they aren’t. Without a bit of guidance, it can be hard to tell the difference. Eventually, you will see for yourself when it comes to the results of their efforts on your own campaign, but in the meantime you could be spending money that could be better used elsewhere and wasting precious time that you can’t make up for. Instead, use the tips below to help identify a marketing team that is going to be worth both the time and money you plan to invest.

Evidence of Success

Since many marketing teams are not identified when they run their campaigns, it is easy enough to claim that they played a part in the success of one company or another. Rather than relying on a list of brand names, ask for a look at some actual data. For instance, every decent marketing team does and assessment of a company before they begin a campaign. They use this information to demonstrate growth later on. Ask to see comparative data so you can see for yourself how effective the campaign is. Just keep in mind that they should not be disclosing company names with the data, so even if the data is fantastic, without showing you a release form that allows them to show the company name, you shouldn’t get involved with a company that is sharing client names and information.

Pricing on Par with Service

This is not to say that you absolutely should not give new companies a shot, but if you do, they should have really blown you away with some staggering data and research to support the claims they are making. New companies tend to have lower prices in order to draw in customers, but seasoned marketers know exactly what they are worth. When you compare the potential profits that come with using a quality marketing team, paying a bit more will actually save you money.

Option to Fit Your Needs

Most marketing companies have different packages you can choose from. There are a variety of options to fit your needs and budget. For example, if you are a local merchant who doesn’t plan to expand overseas, you want a company that offers a plan specific to your local needs. Along with the options you have to choose from should be projections that allow you to weight the value of each option.

Remember, don’t be afraid to ask questions and seek out data. This is the face of your business, so you want to make sure it is the right one for you.