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How to Grow Your Business with Influencer Marketing

Influencer marketing is an affordable, effective way to grow your brand and reach a new audience. Because it’s so effective, this form of marketing is growing faster than digital ads. Partnering with influencers is a great way to grow valuable relationships that are a win-win for everyone, so you really can’t go wrong. 

Let’s learn more about this type of marketing and how it can help propel your brand further. 

What is Influencer Marketing? 

Influencer marketing is a strategy that businesses use to promote their products and services by partnering with popular social media users or bloggers. These influencers typically have strong, engaged followings that look up to them. Because these influencers have already built a great community, you can tap into this network and drive sales among a targeted audience. 

There are many benefits to using influencer marketing. Here are some of them: 

  • Reach a wider audience
  • Build trust for your brand
  • Increase traffic to your site 
  • Drive more sales 
  • Grow your social community 

How to Leverage Influencer Marketing 

The easiest way to leverage influencer marketing is to pay them directly for their posts. But there are other types of content that work well, too. For example, you can send products to your influencers and have them do a contest or giveaway. Influencers can also take over your account for a day or be included in a sponsored blog post. 

Over time, you may find that some of your influencers become brand ambassadors. This is a great relationship to have! Brand ambassadors can share images, posts and videos related to your products and services and promote them on their social channels. You may also give influencers a special link or discount code that their followers can use. For every sale, your influencer will get a certain percentage. 

Where Can I Find Influencers? 

Finding influencers takes time and patience because you need to find the right people. Influencers can be bloggers, celebrities, thought leaders, industry experts or social media personalities. Once you identify key influencers for your brand, reach out to them directly about potential opportunities. 

Here are some of the characteristics you should look for in potential influencers: 

  • Large, engaged following 
  • Similar audience to yours 
  • Promotes your competitors 
  • Authentic; genuine 
  • Active and posts frequently 
  • Relevant to your brand 

Once you get the hang of influencer marketing, you’ll find it to be a useful and effective strategy for promoting your products and services and reaching a wider audience. Contact GO Digital WSI to discuss a strong influencer marketing strategy that will help grow your brand.