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3 Sites to Help You Research Keywords and Trends

“Exact match” in search is quickly becoming a relic of the past. You no longer have to target specific keywords to get specific results; instead, Google’s recent statement confirms a shift to semantic search. This is incredible because it gives SEO experts the ability to diversify and structure content in ways that are more natural and user-friendly, all while maintaining results.

That said, it also means most of us will need to become even better at researching keywords (especially variations) and trends to identify the right opportunities. These three sites will help you stay competitive in a changing SEO world.

Google Keyword Planner

Ah, yes: the most timeless, honored keyword research tool available to date. Google’s Keyword Planner is designed more for AdWords users, but it lets you drill down through keywords to identify alternatives and potential branch-offs. Use it to help you structure your campaigns, including identifying competitiveness.

Google Trends

Google Trends is less about finding specific keywords than it is finding out what the web is talking about in general. Not sure if there’s an audience for a new AdWords site? Feeling unsure about your current keyword popularity? Pop the keyword into Google Trends; it will show you just how many people are talking about it over the past hour, day, month, year, or even all time.

Google Suggest

Here’s an option many marketers overlook: Google’s “suggest” right on the Google search page. Just start typing a few letters or words and see what the search engine suggests. The results you see are usually the most competitive, high-ranking keywords for that subject. There are some exceptions to this rule, so you should pair this option with other confirmation strategies.

Answer The Public

Answer The Public is a bit like Google Trends on steroids. Like GT, it searches for popular terms, but it also parses related variations being used across the web by searchers – specifically, questions they’re asking when they search. Then, it spits them out in a conveniently visualized graph.

At the center of the graph are “critical question” words like who, what, when, where, and why – just follow these out to see specific terms that address them. Useful for when you’re running out of ideas, but want to stay within the same niche.

Still feeling a bit lost? Don’t worry; help is available. Call on Go Digital WSI and explore the possibilities when you address the needs of searchers directly. Whether you’re selling or informing, you can be a part of the conversation!