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Tips for Dominating Google’s First Page

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It’s a dream for just about any small business owner. The ability to dominate Google’s first page in the search results. Unfortunately, getting your website on the first page of the SERPs isn’t as easy as all those helpful articles make it sound. The truth is that there will always be some level of competition out there. If you’re not regularly contributing content and keeping ahead of the trends, you’ll be passed over in a flash.

Luckily, there are things you can do to improve your chances of dominating Google’s first page. At the end of the day, you want to provide a good user experience for your audience, so achieving this is the real reward. If you focus on dominating a particular keyword but don’t provide a beneficial experience for users, your efforts will only be recognized short term.

Let’s take a look at some of the best ways to dominate the SERPs.

Paid Search

You can pay to have your website appear in the ad section of the SERPs, which will almost always guarantee your spot. Your ad may be featured at the top of the SERP, to the right-hand side or within a Shopping section. Google will take into consideration how much you bid and your quality score to determine where your ad will be placed.

Google News

News results are posted in the top half of the SERPs and provide users with two or three links to stories that relate to their search. In order for your content to be searched and crawled by Google, you’ll need to upload it to Google News. Your content will need to be genuine news, however. Check your eligibility here.

Sitelinks

Sitelinks are extra links that show up under the main URL when searching for a website. They can make your site look more impressive and easier to navigate. Unfortunately, you don’t have a lot of control over how your sitelinks are displayed to users. Google shows them when they feel they will be useful to the user.

Search Box

Another nice feature for users to have is a search box that shows up in the search results. This allows them to search for something specific within your site without having to actually enter it. To get a search box of your own, you need a website with a search tool and a Schema markup. To learn more about adding sitelinks or a search box to your website, read this helpful information straight from Google.

Google My Business and Map

Make sure that your information is updated and accurate on your business listings. This helps Google recognize your business for the user’s search. The following features should be added to your listings:

  • Description of your business
  • Hours of operation
  • Contact information
  • Reviews from customers
  • Regular updates
  • Imagery
  • Appropriate categories

These are just a few of the ways that you can dominate the first page of the SERPs. Remember that SEO is a gradual process and not something that can be built overnight. By contributing regular content, encouraging customer reviews and building your social presence, you’ll be well on your way to being a dominating force.