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Understanding Google Analytics Results

You have a website and you want to track its progress. Most hosting sites offer a few basic statistics, but there are several aspects of traffic analysis you may be missing. That’s where Google Analytics comes into play. We all know that Google is the answer to just about everything related to the Internet, but it also provides unique website performances tools that can really help you make the most of your business.

To get started with Google Analytics, follow Google’s step-by-step instructions for installing your tracking code to your website. Give it around 30 days to compile info, then log into your Google Analytics page. You should now see a page with graphs, numbers, percentages and analytics information. If the results don’t make sense, this guide will help you get to know your results and what they mean.


Your Google Analytics report shows both pageviews and unique pageviews. This is actually the easiest part of the report to understand. Pageviews tell you how many times a visitor loaded a single page on your website. In contrast, a unique pageview is a count of how many times a brand-new visitor made it to your website or page. If a visitor hits refresh on a page a few times, that qualifies as a multiple pageviews, but it won’t qualify as multiple unique pageviews. Your goal is to achieve more unique pageviews on your homepage than regular pageviews — this means you’re attracting organic traffic.

Visitors and Clicks

If you have Google Adwords, your Analytics dashboard will also show clicks rather than visits. If someone is sitting on your page with other browser tabs open, their visit is classed as just one visit until the browser goes inactive, no matter how many times they click back to your page. If they are looking at ads on your page, they may click the same ad a few times if they are comparing items or prices, but Google Analytics accounts for this by separating out visitors and clicks into separate data points.


As a site owner, you want to know where your visitors are coming from, how they are finding you, and what they do while visiting your site. Check Analytics’ “Traffic Sources” section for helpful information about the site that referred visitors in, how many people visit your website, and how many pages visitors viewed per visit. This section also contains your bounce rate (how many times a visitor immediately leaves, rather than staying).

Google Analytics gives you the power to gain access to extremely important website management data. You can find out where people are coming from, what they are looking for or even whether they are potential conversions in the first place. But that doesn’t mean that Analytics is the only tool you should use; truthfully, website management requires a multifaceted approach. For more in-depth help, contact Go Digital WSI today.