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7 Basic SEO Strategies for Your Small Business

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As a small business owner, it’s important to continually practice good SEO. When you consider how competitive – and pricey – paid search is getting, SEO becomes even more essential. You don’t want to pay for every click to your website because if you do, you’ll deplete your advertising budget and not get the targeted leads you’re looking for.

Optimizing organic search is the right approach to getting targeted traffic to your website, but knowing how to get to this point can be confusing. Let’s explore seven basic yet effective SEO strategies that will help grow your small business.

  1. Do Keyword Research

Know what your audience is searching for. Google Keyword Planner is a free tool you can use to come up with relevant keywords for your industry. SEMRush is a tool that finds the keywords your competitors are using. Don’t forget to use local keywords as well.

  1. Blog Regularly

Contributing to your blog helps SEO because it puts relevant content out there that is shared by others and indexed by Google. Answer questions and offer solutions to common pain points. Include images, videos and other forms of media as well.

  1. Update Local Pages

Claim and update your local profiles on sites like Google+, Yelp, Bing and Yahoo. The more local listings you have, the more likely your site will show up in the local search engines. Be sure to use unique keyword descriptions, upload photos and encourage reviews.

  1. Practice Good Onsite SEO

Don’t forget the importance of onsite SEO. Create unique page titles, meta descriptions, URLs and content. To target new keywords and send signals to the search engines, create additional pages on your website.

  1. Switch Up Marketing Materials

You don’t want your marketing materials to become boring or predictable. Switch it up with varied forms of marketing such as guest blogging, display ads, email, pay per click, social media, remarketing and more. A diverse marketing plan strengthens link building, branding and traffic.

  1. Include Call to Actions

Include clear call to actions that tell visitors exactly what you want them to do: download an ebook, fill out a form or call a phone number. Tell them why they should do this requested action and what they will gain from doing so.

  1. Go Mobile

Your website should be responsive, meaning that it looks the same on mobile devices and computers. This way, your website is consistent and offers the same experience for users. Plus, Google can now penalize you for not having a mobile site, which can hurt SEO.

SEO is not dead. It’s only changing. By following the basic principles of good SEO, you can keep your website in good standing with Google so that you’re showing up in the search engines and driving the right traffic.