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3 Tips for Taking Your Video Efforts to the Next Level in 2019

It’s a brand-new year, and that means you have a fresh opportunity to take your video marketing campaigns above and beyond. But that can only happen if you know which changes to implement; fortunately, we’re here to help. From getting to know your audience better to mixing up your content types, THIS is what you need to know to make it happen.

Hone in On Your Purpose

Here’s the thing: the online world is changing. More platforms are getting in on the video marketing game. Instagram now has IGTV, SnapChat is becoming seriously lucrative for businesses, and Facebook is becoming less and less popular over time. Demographics, of course, shift and change every single year as people grow, change, and evolve.

A new year is the perfect time to redefine yourself, your goals, and your audience demographic. Put your research hat on and dig deep; check carefully over statistics and 2018’s information. Do you see any changes? Is your demographic shifting? More importantly, are you still using the best platform for your demographic?

Use the info you gather to redefine yourself and set targets for the coming year!

Mix Up Your Content Types

Short videos. Long videos. Which is best? Truthfully, most video marketers find a mixture of both is the best approach, but your “gold standard” will be defined by your goals. If you’re driving people to download your app, obviously a 30-second ad will net you more results than a one-hour exhaustive docu-drama about your business.

That said, there is a case for switching it up every so often. If you’ve been largely sticking to a specific type of video content, 2019 might be a good time to make a change. Here’s a few potential options:

  • New product unboxing or reveal
  • Special draws on live video
  • DIYs, product demos, and how-tos
  • Short “motivational moment” clips
  • Live announcement flash posts
  • Live streams from major events
  • Explainer videos
  • Tutorial videos
  • FAQ videos

How you use these is up to you, but the potential applications are almost endless. In fact, businesses like the Dallas Zoo and Dollar Shave Club are already rocking this kind of diversification.

Go Live

Have you taken the opportunity to “go live” on social media yet? If not, consider working it in this year. The occasional live stream – even if it’s just to answer questions for your followers or announce a new product – can be really powerful. This is especially true if you have natural-born influencers on your staff already.

Sure, there are some drawbacks; there’s always the risk of negative feedback in the chat, and you have to be careful about what you say. But if you get it right, you’ll have people checking back time and time again to see when you go live next.

Can’t think of anything to share on a live video? You may be overthinking it. Don’t forget that nearly a quarter of a million people tuned into this live video to watch Terry Crews paint a Christmas tree over the holiday season!

Want some help setting up your 2019 video marketing campaign? Reach out to Go Digital WSI now for your free consultation. Getting on track really can be as easy as making that initial connection.