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How to Optimize Your Content for Featured Snippets

Featured snippets are short snippets of text that appear at the top of the search results. They’re intended to quickly answer a user’s search query. No special content is created specifically for featured snippets. Rather, Google pulls content from the web pages listed in their index. Featured snippets come in different varieties, including lists, definitions, steps and tables. 

Landing a featured snippet can help drive traffic to your site, gain backlinks and earn trust – and the best part is that you don’t have to pay for this spot! Below are some tips for optimizing your content for featured snippets. 

Do Your Keyword Research

Keyword research is an essential tool when writing content. Your content should cover the questions that your customers and target audience are asking. Great keyword tools to use in your research are KWFinder and Ahrefs

This is also a good time to improve your on-page SEO. Here are a few tips: 

  • Diagnose SEO problems and fix penalties 
  • Make your website easy to navigate and crawl 
  • Link to credible external sources 
  • Pick a mobile-friendly design 
  • Switch to SSL if you’re still using HTTP
  • Choose a user-friendly URL address 
  • Keep your content fresh 
  • Optimize your images 

Write Using the Inverted Pyramid Style 

The Inverted Pyramid is a concept in journaling that tells us how information should be structured. Under this style, you start off by giving the most important information first and then following with key details and other background information. 

Pay Attention to Your Formatting 

Structure your content for the type of snippet you want to show up for. For example, if you’re trying to show up for a table snippet, put your answers in a well-organized table. Here are a few more tips to pay attention to when writing content for snippets:

  • Write descriptive headers 
  • Use header tags like h1, h2 and h3
  • Choose short and informative sentences 
  • Use numbered lists, bullet-point lists, tables or graphs 
  • Add relevant images 

Follow the Proper Word Count 

Most featured snippets have between 40 and 50 words. Keep your answers straight and to the point. An easy way to have this type of content is by breaking your blog posts up into short Q&As. Which brings us to the next point!

Add a Q&A Page to Your Site 

Q&A pages give you a great place to tackle frequently asked questions while freeing up time from your customer service team. And, Q&A pages offer more opportunities to show up as a featured snippet. Write in neat, short paragraphs so that Google can extract the content and feature it as a snippet. 

Featured snippets give you another chance to rank in the search engines without having to pay for this space. Hopefully this information has helped, but if you need more pointers on succeeding with featured snippets, contact GO Digital WSI today.