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Business Blog Trends for 2016


As you revamp your content marketing strategy in 2016, there are a few things you should keep in mind that will be different from years past. According to data from over 1,000 bloggers in 2014 and 2015, blogging is considered more of a respected profession as opposed to a hobby. In fact, bloggers are the third most trustworthy source of information, behind friends and family. With this in mind, it’s important to construct a well-established blog that your readers can trust.

Let’s explore some of the business blog trends that we can expect to see in 2016.

Blogging Will be a Trusted Profession

Blogging used to be viewed as a hobby, but it’s becoming more of a valued and trusted profession. People trust bloggers because they take the time to read through articles, research trends, separate fact from fiction and more. Some even interview experts in the field. Bloggers often present information in an unbiased form, allowing readers to come to their own conclusions.

Bloggers Will Spend More Time Writing

Bloggers are spending more time producing quality content. The average time invested in writing is around 2.5 hours, and the more serious the blogger, the more time is put into the content. Some bloggers spend as much as 6 hours on their posts! Just imagine the information, statistics and facts included in these types of articles. When the content is shared and reached by thousands, the work put into the blog is well worth it.

Bloggers Will Contribute Content More Frequently

Not only are bloggers spending more time writing content, but also they are contributing it more frequently. The number of bloggers publishing content each day has risen. Around 25% of bloggers write 2-6 posts per week. The frequency of content matters because it gives the search engines more pages to index and helps brands gain visibility and authority.

Bloggers Will Pen Longer Articles

Blog posts are getting longer, with 1,500+ word blog posts having increased by 72%. The majority of blogs are between 500-1,000 words. There is still a good number of blogs that are under the 500-word mark, but it’s obvious that more bloggers are starting to pen longer, more informative blog posts that are valuable to their readers.

These are just a few of the trends that we can expect to see in 2016. As you put together a new content marketing strategy, be sure that you are mindful of what the New Year will bring for your business blog.