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5 Great Reasons to Have an App for Consumers

Mobile apps are more than just fun features for your phone; they also provide you with a quick and easy way to connect with your customers. You can send out promotions, provide support, and let your customers get updates easily right from their smartphone with the right app. Developing a mobile app for your business is one of the best ways to stay with the curve.


Having an app is only one part of the equation; making it user-friendly is how you achieve success. Apps that are time-consuming, difficult to understand, or poorly optimized will only frustrate customers more than benefit them.  Be sure that your app provides customers with convenience, no matter what services or abilities it provides. Most importantly, you must ensure that your app is optimized to run on at least the top two platforms (Android or iPhone).

After the app is running smoothly, it’s time to think about quality of life features. This includes shared storage settings, intuitive menus, and easy-to-navigate pages or sections.

More Visibility With Apps

New studies show that Americans spend an average of five hours per day on their smartphones and tablets; that’s an additional hour spent on mobile devices compared to 2015. Millennials are also more in tune with their devices than other demographics. Targeting these individuals is a must and a fantastic way to boost your visibility. Those demographics just happen to be paying more attention to apps right now than any other group.

Staying With the Times

Mobile apps are no longer a marketing insider secret; everyone’s getting on board the free publicity train and so should you. A study done in 2016 shows that 62 percent of companies had an app or were in the process of creating one. That number includes small businesses, so it’s not just the big corporations that benefit from mobile apps. The more time spent without an app, the further behind your business will be when you do try to jump in. Make the jump and create an app for your business now, before it’s too late.

Personalize Your Products

Personal data stored on smartphones is a valuable business resource. Used in the right way, it can help you to personalize your marketing campaigns.  Good apps tap into that data to improve your outreach and help you get to know your customer better, but they also personalize suggestions and products. Dynamic content delivery based on user-generated content is a magic bullet in a world of high-competition.

Time is Money

Global app revenue is estimated to rise to 37 billion for 2017. Why do mobile apps grant your company so much purchasing power? They cut down on the time your consumers spend looking for the products they want while keeping them tuned in and connected. Customers are more likely to make a purchase when they can shop from the comforts of their home or desk.

Having a user-friendly app is your key to success in the modern business world. If you need a well-designed app that’s easy to use for your consumers, but you aren’t sure if it’s right for your marketing campaign, talk to the experts. Visit Go Digital WSI to find the help you need.