It does not matter how on target your marketing campaign is if you lose access to it. Even if you don’t actually lose access, allowing outsiders to gain access can destroy your business. It isn’t just about your social media accounts either. It is important to maintain the security of all your accounts. On top of securing your servers and using other technological details to stay secure, one easy step is creating a strong password.

Mix Up Elements

Most password requirements involve using at least two different elements, but that doesn’t mean you can’t use more. All passwords should include a capital letter, a lowercase letter, a number, and a special character. This makes it difficult even for special devices to discover what your password is because the unknown variable are simply too great. Most people only use numbers or letters, limiting the extent of their security by involving only common variables.

Avoid Common Methods

Most people use their pet’s or children’s names, birthdays, addresses and other common methods. This is because it makes it easy for them to remember the passwords. Avoid using this type of information, especially if you have a social media account that makes it easy to access this information. If you do have a social media account, it’s a good idea to avoid using apps that ask about these types of things. They often come in the form of “tests”, but aren’t as much fun as they seemed when the information is used to hack your account.

Make Them Easy to Memorize

Even if you don’t use common methods, you can still make your password easy to memorize. If you struggle with this, you can always use an app that stores your passwords for you. Birthdays and other common methods might be the first things that enter your mind, but you have plenty of history involving numbers and letters. You can even make random combinations. Just don’t use phrases that make sense to anyone but you. For example, you might remember your first theme park and use a password like Gr8_America12* to indicate that you went to Great America at age 12, with a star for approval.

The longer and more complicated your password is, the harder it is to hack. You should also change your password on a regular basis just to be more secure about it. You can even set a reminder on your digital calendar to make sure you change it.