GO Digital WSI

 

TALK WITH A DIGITAL MARKETING EXPERT TODAY

The power of WSI’s network of marketers lies in its global reach. We know what’s happening in the digital marketing space in all corners of the world, and we pool this knowledge and experience together and bring it back to each local market. That’s where you come in. We bring our global expertise to your local market and apply digital marketing plans that we know are saving dollars and increasing results for businesses everywhere.

 

BUILD AN ACTIVE AND ACCESSIBLE BRAND

Social Media Management

Social media marketing is often viewed as trendy. It’s a fad, people say. It’s pointless, they pronounce, all too happily. Unfortunately for anybody with this attitude, social media is here to stay.

But many people and businesses just don’t understand the benefits of social media marketing. Social media is about building relationships and engaging with customers, and if done correctly, it’s like having a room (or better yet, a stadium) full of people tuned in to what you have to say. And by ‘what you have to say’, we mean all that fantastic content you’re creating (you are creating great content, right?).

Email Marketing Campaigns

Many businesses have a negative perception of email marketing due to a disdain for their own inbox, but when implemented correctly, email services are a great way to capture new leads and increase engagement with an existing customer base.

Email marketing shouldn’t be a random, last-ditch effort thrown at people, it should be a campaign driven drip strategy that constantly touches an interested list of hot leads and current customers. Email services need to revolve around a strategy and a set of goals. Businesses should think about what their target audience would be interested in hearing about, or what kinds of sales and promotions would move them to engage.

Video Production & Optimization

People love watching videos, especially if they’re funny or informative (and if they’re both, you’ve got a real winner on your hands).

Video marketing capitalizes on the YouTube craze and gives businesses a popular medium to showcase their products or services, nudge customers in the direction of a purchase, help their SEO efforts and build an army of brand advocates. If businesses aren’t trying to create informative or useful videos with a twist of humor and character, they’re missing out on a powerful way to engage their customers and increase conversions.

Social Selling

Using social media for lead generation, or what we like to call “Social Selling”, is where the most successful sales reps are concentrating their efforts in today’s extremely competitive landscape. That’s because innovative sales managers understand that consumers are primarily starting their buying process online. And more importantly, this buying process is happening with or without the guidance of your sales reps. So if your sales reps are not online and leveraging social media sites like LinkedIn to build and promote their personal sales expertise, they could be losing sales opportunities they didn’t know they had.