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Stay Connected Across Devices

Consumers travel from their homes, to the office, to off-site meetings, to a stop at the coffee shop, then back to work for the afternoon before heading back home. That’s a lot of movement.

A consumer might visit your site on their desktop at work, read an email from you on their tablet while at a meeting, and check you out on Twitter from their smartphone at the coffee shop. It’s becoming increasingly more important for businesses to maintain a connected and consistent presence across multiple platforms.

Multi-Device Web Design

Design is an extremely important aspect of digital marketing, and web design is no longer a one-size-fits-all proposition. The reason is simple: are consumers going to be viewing your site and its content on desktops, laptops, tablets and smartphones? If the answer is yes – and there’s no good reason it wouldn’t be – then your business needs responsive web design.

Responsive web design solutions allow businesses to build and manage a consistent presence across all channels that a 21st century consumer uses. This means that your website and its content will look proportionate to the screen-size it’s being viewed on. Many businesses don’t realize they are losing conversions (potential sales) by not implementing responsive web design solutions.

Mobile Marketing

People are going to react differently in certain situations, depending on what device they’re using and where they are, so it’s important to build your mobile marketing solutions around a separately targeted audience. The Office Surfer, Multi-Tasking Shopper and Couch Potato personas could all be the same person, but they should be treated as different people for the purposes of mobile marketing.

Whether it’s QR codes, SMS alerts, location based offers or enhanced PPC campaigns, ensuring that your business’s mobile marketing solutions are as active and on the move as your potential customers is a vital component of your overall digital marketing strategy.

TALK WITH A DIGITAL MARKETING EXPERT TODAY

The power of WSI’s network of marketers lies in its global reach. We know what’s happening in the digital marketing space in all corners of the world, and we pool this knowledge and experience together and bring it back to each local market. That’s where you come in. We bring our global expertise to your local market and apply digital marketing plans that we know are saving dollars and increasing results for businesses everywhere.