Have you started working on your holiday marketing strategy yet? If not, you’re several months behind schedule. The good news is the digital world moves very quickly. So there’s time to catch up and implement some of the digital marketing trends that will boost your sales this holiday season.

Take A Look Back At 2014

To really get a good idea of what’s going to work well in 2015, We have to start by looking back at 2014. We can learn quite a bit about the holiday season and people’s behaviors when it comes to holiday shopping. There is a major shift away from Black Friday and Cyber Monday. Digital retailers are offering deals throughout the entire holiday season.

Email marketing works

People claim to be tired of a flooded inbox, but “email marketing was the third largest channel, driving 17.7% of online orders.” Email marketing was especially effective between Thanksgiving and Cyber Monday. There’s Still Room for Growth

What About Social?

Speculators wonder if social buying will become more prominent. Believe it or not, “social media drove only 1.9% of all e-commerce orders” in 2014. That’s a very small number considering the active role of social media in our lives. So what are you going to do? It’s obvious some of our older strategies and methods aren’t going to work as well going forward. You’re not going to be able to give them a tune-up. They’re going to need a complete overhaul, focusing more on the ways consumers are responding  now  A world where print ads are good but mobile ads are easier to reach and just plain better.