Are you having trouble buying for someone on your gift list? If so, where do you go for inspiration? If you’re like many people, you use social media.

Say you’re looking for a gift for your parents. They seem to have everything, and what they don’t have, they buy themselves. What could you possibly buy them that they would actually like and use – and not just because they had to? To gather some good ideas, you might check out Facebook or Pinterest. What are other people buying for their parents? What brands are running holiday promotions? What gifts are top sellers?

Your company has just a couple of weeks to bring in sales, so it’s important to be front and center on social media. You want people to see your brand, the products you sell and why they would make a great gift. Luckily, some holiday-flavored content is just the thing to generate customer interest for the holidays.

Let’s take a look at some creative holiday content ideas for social media that will get all eyes on your brand.

12 Days of Something

Create a series of holiday tips in a 12 Days format. Each day, offer a new tip and use a hashtag for your marketing campaign. For example, if your company provides residential painting services, you run a campaign titled “The 12 Days of Holiday Decorating” and offer a new decorating tip each day.

DIY Ideas

How-to posts are popular for a reason. People need inspiration and feel more confident when they are shown how to do something in a simple step-by-step format. Present readers with DIY ideas for making their own gifts, baking their own holiday cookies, etc. Show them how your products fit in with these ideas.

Safety Tips

You care about your readers, which is why it’s helpful to offer safety tips that will keep them safe, secure and happy over the holiday season. Whether it’s safety tips for around the home or community, find ways to educate your readers on why they should be following certain safety practices during this time of the year. Use statistics to back up your points.

Top 10 Gift Lists

You know what types of products you sell, and you know the feedback you receive from customers. Why not enlighten your audience with this information? Make a Top 10 list that tells them which of your products are your hottest sellers and why. Don’t forget to include pictures!

New Year’s Ideas

New Year’s follows Christmas quickly. Almost too quickly. For many people, they barely have enough time to make plans and get their New Year’s decor in check. If you’re a local business, provide your local audience with a list of things to do in the area. Many museums, zoos, skating arenas, art centers, restaurants, nightclubs and more host New Year’s parties. Or, put together a fun list of ideas that anyone can use!

Over the next couple of weeks, amp up your holiday marketing efforts on social media by posting new content, using holiday-related hashtags and engaging people in what makes your products great. As people turn to social media to look for gift ideas, your brand will be there.