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Quick and Easy Ways to Speed Up Page Load Times

Speeding up your website is one of the best things you can do for your rankings and your bottom line. Fast loading web pages deliver information in a quick, efficient manner, leaving users satisfied. This is why faster websites have better engagement rates, higher conversions and increased customer satisfaction. 

The good news is that there are many quick and easy ways to decrease page load times. The key is staying on top of your website and making sure that your pages are meeting your benchmarks (which should be 3 seconds or less). 

Here are five quick and easy tips for speeding up your site and making customers happier. 

Minimize HTTP Requests 

The majority of a web page’s load time is spent downloading the different elements on a page, such as images and stylesheets. An HTTP request is made for each element, so the more there is to download, the longer it takes for the page to load. 

You can speed up this process by reducing the number of requests made. To do this, use Developer Tools to see how many requests there are and which files, if any, can be removed. 

Minify and Combine Files 

The most important files on your site are HTML, CSS and JavaScript. These files determine what your site looks like. You need these files, but you can reduce HTTP requests by minifying and combining your files. The easiest way to do this is by using a plugin like WP Rocket. This plugin cleans up messy code so it’s neater and leaner. 

Defer JavaScript Files 

Since JavaScript are large files, it’s not a bad idea to defer them from loading. This way, the rest of the content on your page will load first without delay. Once these elements are loaded, your JavaScript files can load. If you use WP Rocket, all you have to do is check the “Load JS files deferred” box. Easy! 

Reduce Server Response Time 

Your domain name system, or DNS, is a server with a database of IP addresses. A DNS that takes a long time to look up IP addresses will make your site slow. Use this regularly updated report to compare your DNS provider with others. If your DNS provider is slow, you can switch to a faster one.

Upgrade Your Hosting Plan 

Another service you want to look at is your hosting provider. Many new site owners choose the cheapest hosting option, but it often doesn’t grow with the business. As your site gets more traffic, you might want to consider other hosting options. For example, VPS hosting costs slightly more than shared hosting but is faster and more secure.  

Once you get your pages to load in 3 seconds or less, keep an eye on them. Outdated plugins, messy code, etc. can cause a drop in load times again. To learn more about improving your page load times, contact GO Digital WSI today.