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3 Steps to Boosting Content on Social Media

Many social media platforms have an option to boost your content to exponentially increase its reach. The concept is simple, really. You pay to have your posts promoted in order to gain more exposure and show up on more feeds. This gets more eyes on your content, and ultimately, improves brand authority, brand awareness, web traffic and sales. 

Not all posts need to be boosted, however. To be successful, you’ll need to know what types of content are best for paid advertising and how to get the job done. 

What Social Posts are Worth Boosting? 

Before you boost a post, it’s important to make sure that it’s worth showing to a wider audience. To do this, all you need is a business page, business manager access and a native post. You’ll also need an ad account to pay for the campaign. 

We recommend boosting posts with the following: 

  • Lots of comments, likes and shares 
  • Clear call to action 
  • Valuable information 
  • Discounts and special offers 
  • One-time event 

Three Steps to Boosting Content on Social Media 

If you’ve been active on social media for a while, you probably have a bunch of posts you can boost. By following the three steps below, you can pick the best posts to boost and watch your engagement grow on social media

  1. Know your numbers. What posts have the most likes, comments, profile clicks and link clicks? These posts have already proven successful, so it’s worth opening them up to a wider audience. 
  1. Determine your goal. Think about the goal you are trying to reach by boosting your posts. Do you want to increase brand awareness? Drive traffic to your site? When you click on “Boost Post,” you’ll have the option to set a budget, schedule a date and select your audience. This will help you reach your specific goals. 
  1. Restrict the time period. Even successful posts run their course if they’re left active for too long. Limit your posts to one week or less so that people aren’t seeing the same ad over and over again. 

Consider Automating Your Boosting 

If you see results from boosting your posts, you can consider using a tool to automate boosting. This will help make the process smoother and easier so that you’re not spending hours picking and choosing which posts to boost. These automated tools will automatically schedule and boost your best-performing posts. 
Because boosting posts can be time-consuming and challenging, it helps to have someone in your corner. Contact WSI Go Digital to learn more about our social media marketing services and how they can help you succeed on the popular social networks.