GO Digital WSI

The Best Tips for Using Instagram for Business

Instagram presents an excellent opportunity for smaller brands to connect with their audience. The social network has over one billion monthly active users, less competition and a more engaged audience compared to other channels like Facebook and Twitter. This allows you to market your products to a highly targeted audience while sticking to a reasonable advertising budget. 

Below you’ll find the best tips for using Instagram to market your business

Use visuals to show what you do. 

Focus on the solutions you provide to customers using pretty visuals. Instagram is a visual platform and it’s important that your posts always look good. Don’t waste an opportunity to promote your business with a grainy photo or a busy background. Instead, choose high quality, original photographs that showcase your products and services in the best light. 

Experiment with Instagram Stories. 

Instagram Stories features a slideshow format and is only live for 24 hours. However, this content can be added to your profile as highlights, staying there after the original Story disappears. This feature is similar to Snapchat Stories, which was wildly popular when it first rolled out. 

We recommend using Instagram Stories to switch up your content. Because this content is only live for 24 hours, it makes it feel more exclusive, as well as encourages your audience to check back often for new content. 

Give customers a behind-the-scenes look of your business. 

With such a visual platform, Instagram is effective at reducing the barriers between brands and customers. Show the human side of your business by taking followers on a behind-the-scenes tour. You can show how your products are made, key people who work for you, where the brainstorming takes place and so on. The more people know about your business, the more they’ll want to support you. 

Reach more people using hashtags. 

Hashtags are a great way to reach a wider audience. All that’s important is that the hashtags are relevant. Also, be sure to set up a hashtag that is specific to your business so that people can easily search for your content. 

As a general rule, use no more than 3-5 hashtags. On Instagram, you can use up to 30 hashtags, but this is not necessary. Also, consider the placement of your hashtags. You can put them in a comment, at the end of the post or worked into the post. 

Offer exclusive content. 

Don’t just post the same content to Instagram that is already on your Facebook and Twitter channels. If you do this, people won’t have a reason to follow you on the different channels. Instead, adapt your content to Instagram. Always choose high quality photos that build anticipation for new products, special events and the openings of new stores. 

Need help setting up a strong Instagram marketing strategy? Contact WSI Go Digital to discuss your overall social media marketing strategy and how Instagram fits in.