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5 SEO Trends You Should Be Following

With so much information online regarding SEO, it can be difficult to know what you should be implementing and what’s not necessary. A huge aspect of SEO has to do with determining the exact ranking factors behind your keywords. You also have to perform diligent competitor research and stay on top of the latest practices. 

To help you stay current, we’ve shared five SEO trends that you should be following right now. They are too influential to ignore. 

1. Featured Snippets 

Historically, SEO was all about nabbing the top spot in the search results. Now, there’s a spot that’s even higher than the number one slot – featured snippets. 

Featured snippets answer specific questions. They give users exactly what they are looking for and are optimized for voice search. Featured snippets increase clickthrough rates, visibility and authority. Better yet, you don’t pay for this territory. It’s free visibility for your brand. 

2. Technical SEO 

Technical SEO allows the search engine spiders to crawl and index your pages. To ensure your technical SEO is up to date, do the following: 

  • Use SSL
  • Ensure your site is mobile-friendly
  • Speed up your site 
  • Fix duplicate content 
  • Create an XML sitemap 
  • Enable AMP versions of your web pages 
  • Register with Google Search Console 

3. Long Form Content 

Quality content remains an essential ranking factor, despite changes in how people search for information. At the end of the day, content is what allows you to communicate with customers, share your brand message and separate yourself from the competition. Continue dedicating your resources to building high-quality, evergreen content that educates readers

4. On-Page Optimization

On-page factors are also important for SEO, so give them the appropriate attention to maintain your rankings. On-page SEO includes the quality of your code, how easy your site is to navigate and your textual and visual content. We recommend using Yoast SEO when writing content, as this will help you take care of most SEO challenges. 

5. Voice Search 

Thanks to smart speakers and voice assistants, voice search is growing more commonplace. After all, it’s a lot easier to say a query than type it out. As people search for content using voice assistants, it will become increasingly important that your content is optimized for voice. Write in clear, simple sentences and include long tail keywords. 

These are five SEO trends that you don’t want to ignore. To ensure you’re keeping up with the latest practices for SEO, contact GO Digital WSI today.