GO Digital WSI

Why GDRP Is Really Just the Beginning

Protecting your user’s data is more than just a good idea. It’s the law. At least, it’s the law in the UK (although it’s probably coming here, too).

Measures to protect private information are currently sweeping across multiple countries, including the USA. Businesses of all sizes and types will be required to secure confidential information better in the very near future. Here’s how to take precautionary steps to safeguard your clients and your business.

The New Legislation

GDPR legislation passed in the UK last year. It demands that businesses implement more security measures to protect user data and give users more control over their data. The GDPR officially went into effect on May 25, 2018, and it hasn’t yet come here to the United States – but that doesn’t mean it won’t.

Companies outside of the UK have prepared for similar legislation to be passed in their country. Have you?

Implementing systems that adapt to and protect client data is the first step. Familiarize your network architects of the incoming legislation and how they can live up to the new standards. You may need to upgrade your digital infrastructure to achieve this goal; the expense will pay for itself in the long run.

Improve User Functionality

Your website is only useful if your users can understand how it works. Your clients don’t enjoy feeling trapped or powerless when they’re signing up for your services. Include adequate information about what they’re signing up for and how to unsubscribe at any time during the signup process. Give your clients the freedom to make choices that meet their needs.

Train Your Staff

A significant hurdle to properly adapting to new legislation is keeping your staff on the same page. Inform your workforce about their new expectations and how to keep your clients safe. You may need to update your employees’ job description and compensate them for training time. An ounce of prevention is worth a pound of cure.

How Will New Laws Affect Your Organization?

Your company may operate differently compared to your peers. Here’s an example: how colleges and universities will be affected isn’t yet clear. Stay up to date on how the new legislation will impact your industry, including micro-changes. These minor shifts can prompt a complete change in approach depending on your industry.

This is an Opportunity to Grow

Protection of user data is a hot topic among the general public. Facebook (and many other companies) have sold client data to marketers against their will; this is never okay.

Implementing new security measures to prevent this kind of action will enable you to gain an edge over your competitors – especially if they don’t care as much as you do. You can instantly brand your company as caring about customers and their privacy with just a minor change. Additionally, the analytical approach you take towards solving these new concerns could improve your business in unexpected ways.

The times are changing; you need to adapt. Protecting user data isn’t just about competition; it’s also about the law. Beat the rest to the punch and earn the reputation your company deserves. Contact Go Digital WSI if you need help!