GO Digital WSI

6 Reasons Your Content Isn’t Converting

Even the best content creators know that achieving the “perfect content” can come down to trial and error. First, you need to figure out who your audience is; then, you must determine what they want. Finally, you have to come up with unique ideas while balancing the need for evergreen and real-time content, all while factoring in SEO. If you’re still struggling with conversions, chances are your problem is listed below.

First Impressions are…Frustrating?

When visitors land on your page, they need to be able to find what they need quickly. If your initial landing page makes it impossible to figure out how to find that content, they’ll give up and bounce away. They can’t convert if they never find the content in the first place!

You Haven’t Mobile Optimized

Google just rolled out updates to give preference to sites who prioritize mobile optimization. If you haven’t yet made the change, there’s no time like the present. More people accessing your content = more conversions.

You’re Curating Stolen Content

Taking content from other websites and reposting it as your own is a huge no-no, but it’s also a fantastic way to bore people if it’s all you do. Viral posts everyone has seen a thousand times don’t convert well, especially if you don’t add your own take or viewpoint. Make it a rule of thumb to get permission, always cite, and break it up with original content.

You Aren’t Diversifying

Posting all long-form content? All short-form content? Nothing but infographics? Only images? These are all fantastic content formats, but you need to diversify to keep people interested. Mix it and keep them converting long-term.

Your Posts are Repetitive

Sometimes, content creators over-focus on niche representation to the point of repetition. It starts out with good intentions – keep the focus on the right topics – and verges into something like 50 different posts about how to shorten your sales funnel. In nearly all cases, you’ll come to a point where you’re just recycling the content, and that throws conversion rates off. Mix it up with similar posts (such as other sales strategies) and work in LSI keyword topics.

Your Site is Slow

You’ve crafted the best content, it’s flawless. It’s keyworded. It’s perfectly optimized; why isn’t it converting? Check your site speed – if it takes more than 3 seconds to load, it’s probably resulting in people getting frustrated and moving on. In fact, site speed is now so important that Google factors it into ranking!

Still struggling to create the right content? Can’t seem to get out of a slump? Help is available. Reach out to Go Digital WSI for a consultation on how you can improve your numbers and get back in the game.