As a small business owner, your day is already jam-packed, so managing a company blog can feel like another chore. But, it’s important not to overlook the benefits of a company blog because the results are wide reaching and effective. Blogs are easy to set up, and contributing to them doesn’t take very long. If you need help managing a company blog, you can outsource this work and sit back and enjoy the benefits!

Let’s take a look at what these benefits are, and why so many companies are already on board with a smart content marketing strategy.

Drive Traffic to Your Website

You want more traffic to your site, right? A company blog is a great way to do this since each post you publish is one more indexed page on your site. It’s also a cue to Google that your site is active and regularly updated. And, when you post blogs to your social media profiles, you can target new or specific audiences.

More Conversions

The more traffic that comes to your site, the more opportunities you have for lead generation. At the end of each blog post, include a call to action. Think outside the box; adding your contact info is predictable. Instead, encourage readers to download your ebook, sign up for your newsletter, attend a webinar or enroll for a free trial. Call to actions are effective ways to convert visitors into leads.

Establish Authority

Why should people trust your brand? Because your are the authority of course! By managing a company blog, you can answer common questions that your customers have, clear up confusion and show your unique knowledge and experience. Establishing yourself as an industry leader puts automatic trust in your customers.

Build Customer Relationships

Customer interaction is essential, and having a blog is another way to enhance this communication. Listen to online chatter about your brand or industry at large, and use your blog to speak to your audience. Keep your blog consistent; determine the voice and style of your posts so that customers can get a feel for your company.