
Digital Marketing Trends
7 Smart Holiday Marketing Tips for Service-Based Businesses

The holiday season is here, so it’s important to maximize your revenue over the next month. Unfortunately, this year has been rough on businesses due to the pandemic. But hope is not lost. More people are willing to shop at local businesses to keep them afloat. Even if your business provides services instead of products, there are still many ways to increase sales.
Below are seven of our best holiday marketing tips for service-based businesses.
1. Decorate your store.
If you have a physical location, decorate it for the holidays. Make it feel like a winter wonderland or Santa’s village. These decorations will get people in the holiday spirit and show them that you are celebrating just like the retail stores.
2. Upgrade your accounts.
If your customers pay for memberships or accounts, consider upgrading them for the holiday season. Not only will customers get a nice treat for the month of December, but also they may consider upgrading at the end of the year!
3. Launch a customer loyalty program.
If you haven’t already, start a customer loyalty program. These programs are an excellent way to reward loyal customers and boost retention rates. Whether you’re just starting your program or already have one, give double points over the holidays.
4. Create helpful content.
Put together valuable content for your audience and share it to your social media profiles, website, blog, etc. For example, if you own a spa, you can create an infographic with the benefits of massage therapy or make a gift guide with the perfect gifts for spa lovers.
5. Hold a contest.
The holidays are a great time to host a contest. Giveaways and contests get people engaged, and you get to reward a lucky winner with a gift. As long as you follow the guidelines, you can run contests on Facebook and Instagram.
6. Give back to the community.
People tend to be more loyal to businesses that give back to the community. Find a charity in your community that you want to support and give a certain percentage of the sales to the organization. This is good PR for your business, and people will have a reason to buy from you.
7. Start a toy drive.
Service-based businesses also benefit from toy drives. Again, this is good PR for your blog and social media channels, and it brings people your way. Make sure you have a nonprofit recipient lined up before you launch the toy drive!
As you can see, there are many ways that service-based businesses can celebrate the holidays, boost customer retention and increase sales. This time of year only comes once, so be sure to make the most of it!
