The initial thought of starting a podcast for your business may seem off-putting, especially if you’re not used to listening to this content. However, starting a podcast for your business comes with many benefits. Plus, podcasts can help you reach a new audience. Consider that 32% of Americans listen to podcasts at least once a month and 54% of podcast consumers say they think about buying advertised products.

Below are 5 crucial reasons your business needs a podcast. Let’s begin!

1. Podcasts can increase your popularity.

Getting the word out about your business is vital. People aren’t going to buy from you until they know who you are. Fortunately, a podcast can help you stand out among your competitors. You can connect with leads who may be interested in your products and services and receive more attention from current customers. 

2. Podcasts are an extra marketing source.

Businesses are always looking for more ways to expand their services. Podcasts are another way to do just this. You can cover topics that would be hard to explain in a blog post and bring in colleagues, industry experts, etc. who can share their insight. With this edge in the market, you will quickly become an authority in your industry. 

3. You can promote your business culture with podcasts. 

One way to expand the reputation of your business is by expressing your business culture. Remind people that you are a real business with people working behind the scenes. This will help separate your products and services from others. Podcasts can also show a behind-the-scenes look of your company. People are more willing to do business with those they know and trust. 

4. People who listen to podcasts are highly engaged.  

Research shows that people who watch podcasts are highly engaged in the material. Unlike other forms of content that are running in the background, podcast listeners tend to focus on the material. This is great for you because it means your listeners are more invested in what you have to say. 

5. Podcasts can build relationships.

Another benefit of having a podcast is the opportunity to build new relationships. Branching off the previous point, podcasts help customers feel like they are a part of the conversation and closer to the business itself. What a wonderful way to invite people into your world! Podcasts also do a good job of bringing communities together that share similar interests. 

These are just some of the reasons why you should start a podcast for your business. Of course, there are many other reasons to explore, but this gives you an idea of what to expect. To get a feel for what this content is like, check out some podcasts in your desired field. Check out Google Podcasts, Apple Podcasts or Stitcher.