As we move forward into 2013, businesses have to be on their toes as we dismiss old practices and replace them with new ones. Such is the story with SEO, as it’s not going to be the same arrangement that we’re used to. In the past, people believed that SEO was simply good keyword usage, and they overstuffed their content to the point that it had no value. SEO is far more complex than that of course, so be prepared to see these new trends emerge throughout 2013.
It used to be that only highly trafficked sites required a mobile website, but now, every business needs one. If you don’t have a mobile site, you’ll easily lose out on potential customers. And, you must have an optimized site that has simple text and fast response times instead of a basic website that has smartphone capability.
Content has always been king; we just got away from it for a short time. But now the focus is back on producing high-quality, relevant content through blogs, articles, newsletters and press releases. Make sure your content has value to the reader and is updated regularly to keep your website fresh and ranking well. Content farms are a thing of the past.
Title Tags and Headlines
Title tags and headlines have always been a major aspect of good SEO. This year, Google will be placing further importance on title tags and headlines when indexing pages. On your website, include clear and simple information broken down into different sections.
Another aspect of SEO is adding metadata keywords to content to make it easier to find on the web. This year, expect to take this a step further by managing multichannel tags. These tags help Google track the information and get your website indexed accordingly.
Conversion Rate Optimization
A final thing to look for is CRO, which is turning visitors into customers. This isn’t always easy to do, and it requires a lot of trial and error as well as analyses. The good news is that CRO doesn’t require any more money in your budget, and instead makes better use out of your advertising budget while gaining customers.
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