Digital marketing is a form of advertising that takes place over the Internet. There are two different types of digital marketing. The first is pull marketing, which takes place when users are actively seeking information from blogs and websites. The second is push marketing, which takes place when messages are sent directly to Internet users in the form of web blasts, emails and display advertising. When talking about digital marketing, both push and pull tactics are used to send messages to Internet users.
There are consistently new marketing strategies that businesses are using to keep their online marketing fresh and current. Let’s take a look at three of the top digital marketing tools that every business should be utilizing.
Mobile Websites and Applications
Mobile traffic is increasing significantly, which means it’s more important than ever for companies to have mobile platforms. Developing a web application may not be as easy as you think, however, so it’s a good idea to see what types of platforms your competitors are using. For example, you need to make sure that your web application will be functional across platforms, such as on Apple and Android mobile.
Internet Reputation Marketing
What others have to say about your company is important, and it’s this feedback that determines your Internet reputation. More companies are starting to take charge of their online reputation since it’s clear that online reviews impact the return on an advertising investment. Sure, you can visit an Internet reputation management provider, but you should also take steps of your own. Happy customers are more likely to provide a positive review when encouraged thoughtfully.
Google AdWords is a great tool, mainly because it’s comprehensive, and yes, free! This economical method for tracking popular keywords on Google can help businesses improve their pay-per-click advertising, Internet placement and SEO rankings. Google AdWords can also help advertisers find the best keywords to use in their web pages and how to best organize their fee structure for advertising.
There are many other great digital marketing tools, including chat software and CRM software. Digital marketing is an integral part of any business’ online marketing strategy, and the better equipped we are to understand and utilize these methods, the more likely we are to be frontrunners in our industries.