Gordon Owens – WSI Digital Marketing Consultant

A common question that we often hear from clients is how often they should be tweeting. We all know how annoying it can be when someone - a person or business - posts too many updates, images or links in a single day. While there’s no set number of times that you can post, many agree that less is more. When it comes...

What makes Pinterest entirely unique is that it connects people with the things they enjoy as opposed to connecting them with other humans. People use Pinterest to find inspiration, DIY tips and smart solutions for the home. Pinterest users are also unique because many of them come to the site with the intention of making...

Facebook. Twitter. Google+. LinkedIn. The list goes on. For any company, big or small, managing multiple social media accounts can be tedious and tiresome. And, we all know that social media networks rarely stay the same, which means that businesses must stay on top of the latest trends, too. Having a strong presence...

If there’s one area of content that has been getting more attention, it’s video content. More brands are taking the time to start a YouTube channel and post videos about new products, innovative features and behind-the-scene looks at their company. While YouTube has plenty to offer, users often use the site to watch...

Your email list is one of your greatest assets. This list is comprised of people who have consented to your marketing and are interested in what your product or service has to offer. While some people will leave you, the majority will continue to grow with your business. The better you nurture your list, the better customers...

As the demand for smartphones and tablets grows, so does the competition for mobile app development. The best time to market your mobile app is before its launching, as the most successful apps are those that get the most downloads in the first few weeks. Let’s talk about some smart strategies for getting your mobile...

Instagram is a unique marketing channel for brands because it gives them a personal touch through visual pictures. For a growing mobile audience, the ability to look at photos to learn about a brand is invaluable. But just like any other social media channel, you need to grow a community on Instagram that will actually...

Video marketing is a wonderful addition to your existing online marketing strategy, and it gives your brand an entirely new platform for featuring your product or service through video. YouTube is a great platform for sharing video content, but just because you post videos doesn’t mean they will get viewed. Your brand...

Radio advertisements have always been a viable marketing option for businesses. Through radio ads, local businesses are able to reach a local, targeted area and get their company out there with a phone number or promo code. But, there are also many drawbacks to radio ads. Small businesses might get the last spot on the...

Snapchat is a mobile app that allows users to share pictures and videos that self destruct in 1-10 seconds, depending on what the user sets it at. The social app has become very popular, especially among the younger set, with 150 million photos shared daily. Brands have been hesitant to advertise on the platform, but...