Gordon Owens – WSI Digital Marketing Consultant

Whether you’re launching a new business or refreshing an existing image, selecting a name for a business is a difficult task. You must choose a name that is cool, fresh and engaging. It must leave an impression on people, and it must continue to evolve with the trends. Imagine that 50+ years from now, your business...

We all know that content is king, but which is better - short or long? You’ll find that some businesses post blogs that are short, sweet and to the point. The short paragraphs attract readers and are favored for their easy-to-read style. But then you notice that other businesses write 1,000 words or more, explaining...

With more focus on promoted posts rather than organic content, it’s no surprise that businesses are being more creative about what they post and when. It’s difficult to pay for increased reach with all of your content, so you must still rely on the organic method for some posts. There have been countless studies...

Sometimes, it’s hard to shake a reputation, even if the facts surrounding it aren’t true. This seems to be the case with Google+. It’s a social media platform that is largely misunderstood. The ones who do appreciate Google+ do very well on the platform and have hundreds or even thousands of people in their Circles....

With the latest digital technology trends being projected for 2014, there’s no doubt that you’ve read plenty about the importance of Google+. You know you’re supposed to be using the site to increase your visibility, but how exactly are you supposed to be using all the features to your advantage? After all, you’re...

Social media has always been free, to a point. You could set up a profile for free and use social media at your leisure for free. But, with so much noise on social networking sites from an increase in content, marketers are no strangers to paid media. More Social Sites are Turning to Paid Ads Facebook is one site that...

Email marketing lives on and remains one of the most effective ways to connect with an audience that is already invested in your brand. So, it makes sense that you’ll want to continue launching email campaigns that drive customer revenue, whether it’s making another purchase, taking advantage of a coupon code or actually...

Content is still king, and experts predict that marketers will spend $135 billion on digital marketing in 2014. That’s 73 percent more than what we spent last year, so that’s a clear indicator that content will be a prime focus for marketers in the coming year. We know that content is a great way to connect with...

You can’t fight it anymore - your business is now on Instagram. Congratulations! While you may be thinking that is just one more social network for you to maintain, think about it positively: This is one more network for you to strut your stuff and connect with a new audience. And, if you have some cool products to...

Social media is built on the premises of rapid change. If you don’t adapt to these changes, you’ll quickly get lost on social media. A barely recognizable social media presence won’t get you far, which is why you need to be ready for anything in 2014. Let’s take a look at some of the biggest social media marketing...