Gordon Owens – WSI Digital Marketing Consultant

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Demonstrate your industry expertise to your customer using Social Media.
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Engage your customers with Email Marketing and increase your customer loyalty.
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Should You Syndicate Your Blog?

Posted by gordonowens On July - 31 - 2014ADD COMMENTS

With so much noise on the web these days, you need to take every opportunity to get your content noticed. If you’re like many small businesses, you may be curious as to whether or not you should be syndicating your blog. In short, syndication is the republishing of content on another website with credit to the original...

Benefits of a Company Blog

Posted by gordonowens On July - 24 - 2014ADD COMMENTS

As a small business owner, your day is already jam-packed, so managing a company blog can feel like another chore. But, it’s important not to overlook the benefits of a company blog because the results are wide reaching and effective. Blogs are easy to set up, and contributing to them doesn’t take very long. If you...

How to Generate More Positive Reviews

Posted by gordonowens On July - 17 - 2014ADD COMMENTS

For years, people relied on recommendations from friends and family when they were looking for a new product or service. While word-of-mouth remains important, more people are getting their information faster from online reviews and testimonials. You already know this, which is why you spend time and money ensuring that...

Building a Great LinkedIn Company Page

Posted by gordonowens On July - 10 - 2014ADD COMMENTS

LinkedIn has quickly emerged into a reputable, reliable professional network, especially for B2B businesses. You can use LinkedIn to stay in contact with people in your industry, keep on top of industry related news and establish your brand as a recognized leader. But, you need to draw attention and show others that you...

Benefits to Tweeting More

Posted by gordonowens On June - 25 - 2014ADD COMMENTS

A common question that we often hear from clients is how often they should be tweeting. We all know how annoying it can be when someone - a person or business - posts too many updates, images or links in a single day. While there’s no set number of times that you can post, many agree that less is more. When it comes...

What makes Pinterest entirely unique is that it connects people with the things they enjoy as opposed to connecting them with other humans. People use Pinterest to find inspiration, DIY tips and smart solutions for the home. Pinterest users are also unique because many of them come to the site with the intention of making...

4 Tips for Managing Your Social Media Accounts

Posted by gordonowens On June - 11 - 2014ADD COMMENTS

Facebook. Twitter. Google+. LinkedIn. The list goes on. For any company, big or small, managing multiple social media accounts can be tedious and tiresome. And, we all know that social media networks rarely stay the same, which means that businesses must stay on top of the latest trends, too. Having a strong presence...

How to Increase Engagement on YouTube

Posted by gordonowens On June - 4 - 2014ADD COMMENTS

If there’s one area of content that has been getting more attention, it’s video content. More brands are taking the time to start a YouTube channel and post videos about new products, innovative features and behind-the-scene looks at their company. While YouTube has plenty to offer, users often use the site to watch...

How to Build Your Email List Using Social Media

Posted by gordonowens On May - 29 - 2014ADD COMMENTS

Your email list is one of your greatest assets. This list is comprised of people who have consented to your marketing and are interested in what your product or service has to offer. While some people will leave you, the majority will continue to grow with your business. The better you nurture your list, the better customers...

Strategies for Marketing Your Mobile App

Posted by gordonowens On May - 22 - 2014ADD COMMENTS

As the demand for smartphones and tablets grows, so does the competition for mobile app development. The best time to market your mobile app is before its launching, as the most successful apps are those that get the most downloads in the first few weeks. Let’s talk about some smart strategies for getting your mobile...