Gordon Owens – WSI Digital Marketing Consultant

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Lead Generation
Build your customer database using proven Digital Marketing tactics like PPC and SEO.
Brand Credibility
Demonstrate your industry expertise to your customer using Social Media.
Customer Communication
Engage your customers with Email Marketing and increase your customer loyalty.
 
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Benefits to Tweeting More

Posted by gordonowens On June - 25 - 2014ADD COMMENTS

A common question that we often hear from clients is how often they should be tweeting. We all know how annoying it can be when someone - a person or business - posts too many updates, images or links in a single day. While there’s no set number of times that you can post, many agree that less is more. When it comes...

What makes Pinterest entirely unique is that it connects people with the things they enjoy as opposed to connecting them with other humans. People use Pinterest to find inspiration, DIY tips and smart solutions for the home. Pinterest users are also unique because many of them come to the site with the intention of making...

4 Tips for Managing Your Social Media Accounts

Posted by gordonowens On June - 11 - 2014ADD COMMENTS

Facebook. Twitter. Google+. LinkedIn. The list goes on. For any company, big or small, managing multiple social media accounts can be tedious and tiresome. And, we all know that social media networks rarely stay the same, which means that businesses must stay on top of the latest trends, too. Having a strong presence...

How to Increase Engagement on YouTube

Posted by gordonowens On June - 4 - 2014ADD COMMENTS

If there’s one area of content that has been getting more attention, it’s video content. More brands are taking the time to start a YouTube channel and post videos about new products, innovative features and behind-the-scene looks at their company. While YouTube has plenty to offer, users often use the site to watch...

How to Build Your Email List Using Social Media

Posted by gordonowens On May - 29 - 2014ADD COMMENTS

Your email list is one of your greatest assets. This list is comprised of people who have consented to your marketing and are interested in what your product or service has to offer. While some people will leave you, the majority will continue to grow with your business. The better you nurture your list, the better customers...

Strategies for Marketing Your Mobile App

Posted by gordonowens On May - 22 - 2014ADD COMMENTS

As the demand for smartphones and tablets grows, so does the competition for mobile app development. The best time to market your mobile app is before its launching, as the most successful apps are those that get the most downloads in the first few weeks. Let’s talk about some smart strategies for getting your mobile...

Building a Community on Instagram

Posted by gordonowens On May - 15 - 2014ADD COMMENTS

Instagram is a unique marketing channel for brands because it gives them a personal touch through visual pictures. For a growing mobile audience, the ability to look at photos to learn about a brand is invaluable. But just like any other social media channel, you need to grow a community on Instagram that will actually...

7 Steps to Better YouTube Marketing

Posted by gordonowens On May - 8 - 2014ADD COMMENTS

Video marketing is a wonderful addition to your existing online marketing strategy, and it gives your brand an entirely new platform for featuring your product or service through video. YouTube is a great platform for sharing video content, but just because you post videos doesn’t mean they will get viewed. Your brand...

Benefits to Advertising on Pandora

Posted by gordonowens On April - 30 - 2014ADD COMMENTS

Radio advertisements have always been a viable marketing option for businesses. Through radio ads, local businesses are able to reach a local, targeted area and get their company out there with a phone number or promo code. But, there are also many drawbacks to radio ads. Small businesses might get the last spot on the...

Marketing on Snapchat: Is it Worth It?

Posted by gordonowens On April - 23 - 2014ADD COMMENTS

Snapchat is a mobile app that allows users to share pictures and videos that self destruct in 1-10 seconds, depending on what the user sets it at. The social app has become very popular, especially among the younger set, with 150 million photos shared daily. Brands have been hesitant to advertise on the platform, but...