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LinkedIn may not get the hype that Facebook or Twitter does, but it’s the perfect place for networking with other professionals. This platform has allowed LinkedIn to emerge as an ideal place for B2B businesses to connect with each other. But, it’s possible that you could be making subtle mistakes on your profile...

Is Ello the Next Big Thing?

Posted by gordonowens On October - 16 - 2014ADD COMMENTS

By now, you’ve probably heard at least something about Ello, a social network that is dedicated to being cool, crisp and original - or the opposite of Facebook. In fact, Ello has already been referred to as a “Facebook killer,” so you can come to your own conclusion. But, is Ello just a passing fad, or is it something...

4 Facebook Strategies for the Holiday Shopping Season

Posted by gordonowens On October - 9 - 2014ADD COMMENTS

It’s October, so it’s not too early to start thinking about the holiday shopping season and what your brand plans on doing to boost sales. With so much competition online these days, you not only have to think offensively but defensively, too. What can you do to ensure that your brand is at its best while coming out...

4 Recent Facebook Updates

Posted by gordonowens On August - 28 - 2014ADD COMMENTS

Facebook has been busy! Below are four of the most recent - and important! - updates that are taking place on the social network. Be sure to adjust your social media marketing strategy accordingly. 1. It’s the end of like-gating. Like-gating has been a handy technique for brands that want to attract more likes on...

The Art of Storytelling

Posted by gordonowens On August - 21 - 2014ADD COMMENTS

Storytelling from a marketing perspective is nothing new. Marketers have been using this advertising technique for decades to peak interest, build customer relationships and instill trust. Yet with so much more available to us these days in terms of digital content, real-time information and immediate delivery, storytelling...

Building a Solid Foundation on Social Media

Posted by gordonowens On August - 14 - 2014ADD COMMENTS

No modern day marketing campaign is complete without some form of social media. By this point, most businesses have implemented social media into their marketing strategies. Some have succeeded, while others have had a more difficult time generating likes, shares and social engagement. If you feel that your social media...

Are You Guilty Of These 3 Facebook Mistakes?

Posted by gordonowens On August - 7 - 2014ADD COMMENTS

When you read statistics about Facebook, it’s hard not to get excited. There are 4.5 billion likes generated daily, and 802 million people that log in each day, according to 2013 Facebook numbers. With so much activity going on, your business page is likely to attract a large following, right? Well, not so fast. If...

Should You Syndicate Your Blog?

Posted by gordonowens On July - 31 - 2014ADD COMMENTS

With so much noise on the web these days, you need to take every opportunity to get your content noticed. If you’re like many small businesses, you may be curious as to whether or not you should be syndicating your blog. In short, syndication is the republishing of content on another website with credit to the original...

Benefits of a Company Blog

Posted by gordonowens On July - 24 - 2014ADD COMMENTS

As a small business owner, your day is already jam-packed, so managing a company blog can feel like another chore. But, it’s important not to overlook the benefits of a company blog because the results are wide reaching and effective. Blogs are easy to set up, and contributing to them doesn’t take very long. If you...

How to Generate More Positive Reviews

Posted by gordonowens On July - 17 - 2014ADD COMMENTS

For years, people relied on recommendations from friends and family when they were looking for a new product or service. While word-of-mouth remains important, more people are getting their information faster from online reviews and testimonials. You already know this, which is why you spend time and money ensuring that...