Gordon Owens – WSI Digital Marketing Consultant

Social media is a great platform for building brand awareness, engaging with your audience and having a personality. It’s the first time that businesses have been able to exist as more than just a name on the internet. Your brand can have a voice, an opinion and even vouch for social change. But, you must understand...

Pinterest contests are great tools for increasing ROI, building brand awareness and engaging with your audience. The trick is to run successful contests that acquire the type of involvement that you’re seeking. This can be difficult to do, but once you get the hang of it, you’ll be on your way to running Pinterest...

In September of this year, people were surprised to learn that Google had already launched a new search algorithm. Even though no one noticed the change, it does have an impact on the way that it searches for content and websites. Understanding Google Hummingbird is another important step toward perfecting your content...

Even though many people focus on the importance of social media, email marketing hasn’t lost its touch. In fact, email marketing is the most effective way to connect with your target audience, impact your bottom line and grow your business. Here are ten reasons to LOVE email marketing. 1. Prevalence. According to...

There are dozens of reasons why businesses should strive for an engaging, well-designed and interactive website, but today, we would like to touch on just one of these points: good websites actually do something with their traffic. If you work up the efforts to get people to visit your site but there’s not much to draw...

Don’t overlook the potential that triggered emails can have on a marketing campaign. These automatic emails can make a huge difference in your email marketing strategy and can strengthen customer relationships. The goal is to know when and how to use them. What is a triggered email? A triggered or event driven email...

Instagram is a photo sharing app that is open to anyone, which gives marketers an excellent platform for connecting with all audiences. Instagram is streamlined and easy to use, giving brands an opportunity to be seen and build up a positive reputation for their company. Like other social media sites, you can’t just...

They say that content is king, but it can only rise to the throne if it’s seen. Promoting your blog posts is the best way to get exposure and traffic to your site, but just because you post a link to Twitter or LinkedIn doesn’t necessarily mean that your posts will be efficiently promoted each time. In fact, some...

You probably hear a lot about lead generation and how it should be part of any successful marketing strategy. But, do you really know what a strong lead generation program entails? The goal of lead generation is to cultivate leads for your business, and landing pages are the most effective and useful way of obtaining...

As little as a few years ago, business blogs were not a necessity for companies. They were busy building creative websites and content, but blogs were not a priority. So, those companies that chose to add a blog to their site didn’t have much competition. Today, the scene is very different. Blogs are an essential tool...