Gordon Owens – WSI Digital Marketing Consultant

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Lead Generation
Build your customer database using proven Digital Marketing tactics like PPC and SEO.
Brand Credibility
Demonstrate your industry expertise to your customer using Social Media.
Customer Communication
Engage your customers with Email Marketing and increase your customer loyalty.
 
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4 Facebook Strategies for the Holiday Shopping Season

Posted by gordonowens On October - 9 - 2014ADD COMMENTS

It’s October, so it’s not too early to start thinking about the holiday shopping season and what your brand plans on doing to boost sales. With so much competition online these days, you not only have to think offensively but defensively, too. What can you do to ensure that your brand is at its best while coming out...

4 Recent Facebook Updates

Posted by gordonowens On August - 28 - 2014ADD COMMENTS

Facebook has been busy! Below are four of the most recent - and important! - updates that are taking place on the social network. Be sure to adjust your social media marketing strategy accordingly. 1. It’s the end of like-gating. Like-gating has been a handy technique for brands that want to attract more likes on...

The Art of Storytelling

Posted by gordonowens On August - 21 - 2014ADD COMMENTS

Storytelling from a marketing perspective is nothing new. Marketers have been using this advertising technique for decades to peak interest, build customer relationships and instill trust. Yet with so much more available to us these days in terms of digital content, real-time information and immediate delivery, storytelling...

Building a Solid Foundation on Social Media

Posted by gordonowens On August - 14 - 2014ADD COMMENTS

No modern day marketing campaign is complete without some form of social media. By this point, most businesses have implemented social media into their marketing strategies. Some have succeeded, while others have had a more difficult time generating likes, shares and social engagement. If you feel that your social media...

Are You Guilty Of These 3 Facebook Mistakes?

Posted by gordonowens On August - 7 - 2014ADD COMMENTS

When you read statistics about Facebook, it’s hard not to get excited. There are 4.5 billion likes generated daily, and 802 million people that log in each day, according to 2013 Facebook numbers. With so much activity going on, your business page is likely to attract a large following, right? Well, not so fast. If...

Should You Syndicate Your Blog?

Posted by gordonowens On July - 31 - 2014ADD COMMENTS

With so much noise on the web these days, you need to take every opportunity to get your content noticed. If you’re like many small businesses, you may be curious as to whether or not you should be syndicating your blog. In short, syndication is the republishing of content on another website with credit to the original...

Benefits of a Company Blog

Posted by gordonowens On July - 24 - 2014ADD COMMENTS

As a small business owner, your day is already jam-packed, so managing a company blog can feel like another chore. But, it’s important not to overlook the benefits of a company blog because the results are wide reaching and effective. Blogs are easy to set up, and contributing to them doesn’t take very long. If you...

How to Generate More Positive Reviews

Posted by gordonowens On July - 17 - 2014ADD COMMENTS

For years, people relied on recommendations from friends and family when they were looking for a new product or service. While word-of-mouth remains important, more people are getting their information faster from online reviews and testimonials. You already know this, which is why you spend time and money ensuring that...

Building a Great LinkedIn Company Page

Posted by gordonowens On July - 10 - 2014ADD COMMENTS

LinkedIn has quickly emerged into a reputable, reliable professional network, especially for B2B businesses. You can use LinkedIn to stay in contact with people in your industry, keep on top of industry related news and establish your brand as a recognized leader. But, you need to draw attention and show others that you...

Benefits to Tweeting More

Posted by gordonowens On June - 25 - 2014ADD COMMENTS

A common question that we often hear from clients is how often they should be tweeting. We all know how annoying it can be when someone - a person or business - posts too many updates, images or links in a single day. While there’s no set number of times that you can post, many agree that less is more. When it comes...